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What is important to consider at the site development stage so that it is successfully promoted in search engines?
Often, creating a website and promoting it are perceived as two separate tasks that can be solved with the help of different specialists. For example, many people believe that they can order a website from a studio that creates stylish visual elements, and then transfer it to an SEO company for promotion. This approach is incorrect and in most cases leads to disappointment and additional costs.
Why is this happening? Let's look at the main mistakes in website design that hinder their promotion.
In order for a website to be successful in SEO promotion, you need to “take care of what to promote.” Not every website is suitable for these purposes in its structure and functionality.
For example, landing pages and promotional sites, as a rule, are designed only for advertising traffic and cannot be effectively promoted by SEO due to a limited number of pages (usually 1-5). And for SEO promotion, a site with dozens, or better yet hundreds, of pages that can cover various search queries is important.
The SEO process never ends. In order for a site to continue to grow in terms of traffic, it needs to regularly create new pages, thereby expanding the range of queries that it can cover. Therefore, the structure of the site should allow it to be scaled both “in breadth” and “in depth”.
But it's not just the number of pages. Often design-only studios do not take into account how the site will be used after it is created. The main thing for them is to create a “beautiful picture” with a wow effect that the customer will like. As a result, such sites may have problems with long text layout, ease of navigation, or functionality required by users. It is important to remember that the site should not only be beautiful, but also user-friendly and SEO friendly.
Trendy and unusual designs can often win web design competitions without providing any real benefit to the business. The appearance of the site may be impressive, but if it does not meet the objectives of the business and is not designed to attract traffic through search engines, then the investment in such a project may be in vain.
It is important to understand that for most businesses, creating a beautiful website is not the only task. Just a bright and creative website will not provide you with high rankings in search engines. To do this, you need to properly think through SEO functionality and site structure from the very beginning.
SEO design is a combination of visual appeal and technical optimization. It includes all the elements that are necessary for successful website promotion in search engines, from the correct structure and functionality to user-friendliness.
The basic rule of SEO is: “one request, one page.” This means that the more pages on your site, each of which is tailored to specific queries, the higher the likelihood that your site will get to the top of search results.
For example, if your company is a cleaning company, you can create pages that answer more specific queries. Instead of fighting for high-frequency queries, you can target mid- and low-frequency ones. This could be, for example, cleaning different types of premises (apartments, offices), cleaning using various products (hypoallergenic or safe for animals), cleaning according to deadlines (urgent cleaning), etc.
So, create pages for each of these narrow queries and your site will have a much better chance of ranking for each of these topics.
It is important that website pages are not only informative for users, but also optimized for search engines. Well-designed content will help users stay on the site for a long time, interact with it, and follow internal links.
Thoughtful content of pages is not only text, but also internal links, buttons, and elements of user interaction. If the site has a lot of useful materials for visitors, they will spend more time on the site, which will have a positive effect on its rankings in search engines.
If you have any questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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