Find out what your SEO is missing to work at 100%

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What do SEOs forget about?

The goal of SEO is to attract enough potential customers. However, it is important that not just people come to the site, but those who are truly interested in your services.

To accomplish this task, SEO specialists first ask the company management the following questions:

Who is your client? What is his profile?
How are sales organized in your company?
What should a potential client do to get into the sales funnel?
What triggers do potential clients respond to? What is important to them?

The answers to these questions give the SEO a clear goal: reach the right people with the right problems using a strategy that will grab their attention and bring them to the site.

How to set an SEO goal?

Discuss with your sales team what kind of clients you want, how they communicate and what questions they ask. What does it take to close deals effectively?

When you understand who you attract and how you solve their problems, your goal becomes clear: attract people who need solutions to exactly the problems you offer and refer them to your sales team.

How to fulfill SEO goals on your website and explode traffic and sales?

Collect a semantic core of queries that meet the intentions of your target audience. Intents are transactional, navigational, informational, and commercial.
Create a call to action that speaks to your visitors and offers a solution to their problems. A call to action is an element that the user must activate in order to perform a required action, such as leaving contact information for an offer.
Create separate website pages for each request or question your customers may have. Make sure the page content matches your audience's intent. If someone is looking for information, don't immediately jump to aggressive sales methods.
Optimize pages taking into account the selected keywords and their synonyms: use them in text, headings, meta tags (title, description), as well as in ALT attributes of images.
Monitor page traffic and analyze user behavior using web analytics. If there are bottlenecks on the pages, eliminate them.
Constantly increase traffic to your website pages by adding new information, images, videos, infographics and illustrations. Update your pages to make them more user-friendly and easier to understand for search engines.

These are the steps we use when working with client sites. Need an expert approach to SEO?