Date display in the snippet of your site in Yandex

The date of publication is useful for news messages or blog entries, as it helps users understand how relevant information on the page is. The display of the date in the search results also helps to improve the visibility of the page of your site in Yandex.

Ways to transfer the date of publication on your site in Yandex

There are two ways to transfer the date of publication to Yandex: through the URL of your site or through metateg article:published_time. Both methods can be used simultaneously for a more accurate display of the date in the results of the Yandex search.

Using the URL to display the date on your site in Yandex

To transfer the date through the URL, set it up so that it includes information about the date. This can be done using one of the following templates:

/yyy/mm/dd/
/yyyy-mm-dd/

Using a metatega to transfer the date of your site to Yandex

Also on the page of your site you can use a special methag article:published_time. Code example:

<meta name='article:published_time' content='2023-10-07T00:00:00+03:00'/>

The date is indicated in the ISO 8601 format, which allows Yandex to interpret the date of publication.

How Yandex uses a date in the snippet of your site

When indexing pages, the Yandex search robot extracts these dates of publication and uses them to form snippets. The date in Snippet helps users understand the relevance of information, which can increase the clickness of your site in Yandex.

If you have questions about setting up the dates on your site in Yandex, you can contact the SEO SEO.computer by email: info@seo.computer or through WhatsApp by number +79202044461.

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