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Many users strive to independently promote their website, but are faced with many commercial offers and general recommendations without deep specifics. We have prepared a detailed checklist for SEO promotion to help you effectively improve your website's position in search engines.
The first step in the promotion process is to properly configure the robots.txt file. This is a file with which search engines work, where directives are written for blocking or allowing indexing of various pages and sections of the site. Errors in this file can result in the entire site being blocked from search engines.
Typically, the robots.txt file is used to exclude pages such as /feedback, /basket, /registration, and the like from indexing. There is no need to specify the pages that should be opened - by default, everything that is not closed by the disallow directive is considered accessible to search engines. It is also important to indicate the main mirror of the site and the path to the site map.
A sitemap is usually located at domain.ru/sitemap.xml and helps search engines quickly update information about innovations or deleted pages. In addition, the site map helps improve internal linking.
Before starting to work with the site, it is important to configure the webmaster panels for Yandex and Google Search Console. These tools allow you to track information about the health of the site from the point of view of search engines. During the promotion process, the optimizer will regularly check these panels to analyze the response of search engines to changes on the site.
Analytics systems such as Yandex Metrica and Google Analytics are necessary to track traffic, user behavior and conversion. Understanding how visitors interact with your site will help you optimize your pages and increase conversions, such as placing an order or filling out a form.
If webmaster panels and analytics systems have not yet been installed, they must be connected as soon as possible by adding the required code fragments to the site.
Meta tags are important elements that help search engines understand the content of a page. Meta tags help the optimizer indicate which keywords should be promoted, and also describe the page, which is important for search results snippets.
Basic meta tags:
It is very important that your website is unique in the eyes of search engines. The presence of duplicate sites or pages can lead to domain merging. This often happens when a website is developed on a temporary domain, which is then forgotten to be excluded from indexing, which leads to merging with the main domain.
A similar problem occurs with URLs that differ by even one character. For example, www.domain.ru and http://domain.ru for search engines are two different sites. To avoid duplicates, you need to configure a 301 redirect so that there is only one URL option in the index.
Search engines have an extremely negative attitude towards broken links, which can negatively affect the site's ranking. Therefore, it is important to ensure that all hyperlinks to pages are up-to-date and that URLs do not change without a redirect.
If the page no longer exists, users should be shown a 404 error page indicating that the URL is invalid or the page has been removed.
Human-readable URL (HURL) is the address of a page that clearly reflects its content. Using CNC results in a better experience for both users and search engines. Although there is no requirement to use CNC, its implementation often leads to improved search rankings.
An example of a correct CNC: “domain.ru/uslugi/prodvijenie-saita-v-top”.
When the main tasks are completed, you should pay attention to the adaptability and validity of the site.
Adaptability is necessary for the correct display of the site on mobile devices, without horizontal scrolling and with the correct alignment of blocks. This is important not only for users, but also for search engines; for example, Google takes into account mobile responsiveness when ranking sites.
The validity of the site is also important, since errors in the code can affect the perception of the site by search engines. While it is virtually impossible for a website to be completely error-free, it is important to minimize the number of critical issues by using appropriate tools to check validity.
If the site already has content, it is important to check the uniqueness of the texts and the absence of spam. It is also worth checking pages for “wateriness” - too frequent use of simple and general words. After checking the content, a technical specification is drawn up for a copywriter who will work on improving the texts.
Many points in the website development process can be recommendations, but for SEO they are mandatory. Each element of the checklist affects the final result. Use these recommendations to improve your website, ask questions or contact our SEO studio for advice on any issue by email info@seo.computer.
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