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There are many SEO studios and freelancers offering their services, and choosing the right contractor can be a daunting task. It's important to understand the offerings and understand which ones will actually help your site achieve the results you want. In this guide, we'll take a closer look at 15 key criteria for choosing a reliable SEO contractor.
So, what you should pay attention to when choosing an SEO contractor:
1) Finding and correcting errors. An important stage of an SEO company’s work is conducting a technical and marketing audit of the site, as well as correcting errors without additional costs. A good studio will fix the problems they find as part of their job.
2) More than a thousand requests are in progress. The search market is diverse, and it's important to consider all viable options. Promoting only a few dozen queries is unlikely to bring tangible results. The contractor must work with a wide range of requests to obtain maximum effect.
3) Predictive analytics. When working with large volumes of requests, it is important to conduct analytical work. Predictive analytics helps you determine which queries are worth starting with and which ones will bring the most traffic and sales.
4) Hundreds of requests monthly. For effective promotion, it is important to regularly process many requests, trying to bring them to the top positions. You should also add new requests to your work depending on changes in demand and assortment.
5) Comprehensive work with the site. SEO work is not limited to texts only. Constantly updating content, writing new articles, news, and product descriptions are all important for search engines to show the development of the site.
6) Useful, structured information. Content should be interesting and useful for users. It should be structured, easy to understand and contain the necessary visual elements: images, infographics, lists and subheadings.
7) Improving the site structure. Analyzing search queries will help identify what is important to users. Make sure that the contractor will work to improve the site structure, create new sections, filters and tags to improve the user experience.
8) Improving the usability of the site. An SEO company should pay attention to the convenience of the site, increasing its usability. It is important that users can easily find the information they need, make purchases, and navigate between pages.
9) Keep up with competitors. A good contractor will monitor the actions of competitors, analyze their successes and try to offer the best solution for your site. Competition is always growing, and you need to be one step ahead.
10) Team of specialists. The composition of the team is of great importance. Ideally, a group of specialists will work with your website: an optimizer, a copywriter, a programmer, a marketer, a project manager, and, if necessary, a designer and layout designer. This is a guarantee of quality results.
11) The optimizer is not overloaded. The problem of many large companies is too many websites for one specialist. It is optimal if there are no more than five sites per optimizer, so that he can pay due attention to each project.
12) What is the purpose of the work? Make sure the contractor understands that the ultimate goal of SEO is not just to achieve high rankings, but to increase targeted traffic, calls, and sales. It is important to focus on real results, not just positions.
13) How credible are the guarantees? If a contractor promises guaranteed first places on all requests in a short time, be careful. The best guarantees are successful cases and willingness to work with payment for conversions, applications or sales.
14) Do not use prohibited methods. Be wary if you are offered quick and cheap results using questionable methods. For example, manipulation of behavioral factors or buying bulk links. Such methods can lead to severe penalties from search engines.
15) Quality SEO does not come cheap. Remember that good SEO service requires significant effort and time. If the price for services seems too low, you most likely will not receive the quality you need.
Thank you for your attention! If you have any questions or suggestions, do not hesitate to contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.
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