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This document has lost its strength on 03/31/2022. The current version is available on the link: https://yandex.ru/support/webmaster/feed/real-estate.
To participate in the program for the improved presentation of sites in the results of the Yandex search, read the conditions and requirements below.
Prices should be indicated for a specific object. It is forbidden to indicate the price per square meter.
The Internet service must have a valid legal entity or individual entrepreneur.
The activities of the Internet service, proposals must comply with the laws and regulatory acts of the Russian Federation.
Orders should be made on conditions published on the service (parameters of offers, additional conditions) or on more favorable for the buyer.
The service should not be placed non -normative vocabulary.
The Internet service should not be a clone of another Internet service (with the exception of regional versions, etc.).
The Internet service should be adapted to users from Russia.
The site should have the possibility of applying.
The website of the Internet service must support the HTTPS protocol. How to transfer the site to https.
The website of the Internet service should be functional and not contain viruses. You can check the site through the webmaster on the "Diagnostics" page → "Safety and violation".
The Internet service must indicate the current prices and conditions of purchase, which should not change after placing the order.
A separate page on the website of the Internet service should correspond to each proposal.
On the pages of offers and the main page of the site, additional windows ("Popa") should not open.
The site should post reliable information about:
Legal entity:
Full name of the organization;
Legal address;
OGRN;
IP:
Surname, name, patronymic;
Ogrnip;
These data are recommended to be placed on the page "On the Company" or "Contacts".
The phone indicated on the website of the Internet service must be active and receive calls.
If the Internet service provides services requiring certification, declarations or licensing, the website must be posted on the site.
The Internet service must confirm the order during the moderation, while taking into account the hours of work indicated on the site. The audit is carried out taking into account the region. If the hours of work are not indicated, then by default it is believed that the service works from 10:00 to 18:00.
All Internet services undergo regular checks by employees of the quality control service. During these checks, employees are trying to place an order on the website of the Internet service or by phone. The compliance of the feed and the content of the web pages is also checked. Based on the results of these checks, the posting of the Internet service can be suspended before the error is corrected.
Checks conducted by employees of the quality control service:
Visual verification. This process does not include ordering. An employee of the service carefully studies and checks the data presented in the YML file and on the web page of the Internet service.
Check through the website of the Internet service. An employee of the service makes an order on the site and waits for an answer within two working hours, excluding weekends and holidays.
Checking the block display in the search results in Yandex. After filing a feed to Yandex, the quality control service checks how relevant the formed block for the search queries according to which it can be shown. This process is carried out using a special algorithm:
25 search queries are selected with the corresponding URL addresses from the feed, which are already displayed in the search.
If the share of irrelevant answers exceeds 4%, the block cannot be included in the search results.
If the FID has not passed the check, a notification in a webmaster with examples of irrelevant answers will be sent. To double -check the feed, follow the instructions in the notification and contact the support service through the form specified in the notification.
Your site may not be allowed before placement or disabled if it violates the service rules:
When checking, it was found that the site places offers in order to reorient users on similar offers.
The site can be blocked by the results of the analysis of user complaints.
The site regularly occurs the same error in several sentences.
The site is recognized as a duplicate window of another resource.
The site uses links with redirects to other pages.
The site did not respond to order during the audit. The check is carried out taking into account the hours of the service specified on the site. If the hours of work are not indicated, it is believed that the site works from 10:00 to 18:00.
If your site has been disconnected or not allowed, you can find out the details of the errors in the webmaster.
To restore placement or connection, correct the errors and send a request through the form below.
For questions related to the optimization of your site, you can contact the Email SEO company: info@seo.computer, WhatsApp: +79202044461.
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