For effective SEO promotion of an online furniture store in search engines, it is necessary to correctly fill in the product characteristics. Using an SEO smart filter helps speed up the creation of the desired product categories on the site and setting up pages for promotion. I am sharing characteristics for various product categories that will speed up the SEO optimization process.
An important point is to fill out product characteristics in the admin panel so that they can work with the SEO smart filter. Example for a product in the “Chests” category:
Each product must contain specifications for color, material and other attributes. This allows you to automatically link products to the right categories and improve SEO. For example, for a product with the “color” characteristic, several values may be specified, such as “White, Red”. This approach allows products to appear in different categories without having to manually assign them to each category.
To determine which parameters need to be filled in for each filter, you can examine competitors’ product cards.
Category chests of drawers
For the “Chests” category, the important characteristics are:
- Dimensions
- Width, mm
- Height, mm
- Depth, mm
- Colors
- Chest type
- Purpose
- Facade material
- Frame material
- Size (large, small, etc.)
- Peculiarities
- Number of boxes
- Style
- Possibility to change the size (if there are standard or custom-made products)
- Country of manufacture (if there are many countries)
- Manufacturer (if there are many manufacturers)
Kitchen tables
For the “Kitchen tables” category, the following characteristics should be indicated:
- Table top shape
- Table top material
- Folding mechanism
- Dimensions
- Width, mm
- Height, mm
- Depth, mm
- Color
- Type
- Material (wood species)
- Color of supports (legs)
- Form
- Size (large, small, etc.)
- Peculiarities
- Style
- Number of legs
Dining groups
For the “Lunch groups” category, you need to fill in the following characteristics:
- Dimensions
- Width, mm
- Height, mm
- Depth, mm
- Colors
- Type
- Purpose
- Material
- Leg material
- Table top material
- Form
- Size (large, small, etc.)
- Peculiarities
- Capacity
- Style
- Possibility to change the size (if there are standard or custom-made products)
- Country of manufacture (if there are many countries)
- Manufacturer (if there are many manufacturers)
Beds
For the “Beds” category, the following characteristics are important:
- Dimensions
- Width, mm
- Height, mm
- Depth, mm
- Colors
- Type
- Purpose
- Material
- Wood species
- Size (140x200, etc.)
- Peculiarities
- Style
- Mattress included
- Lifting mechanism
- Linen drawer
- Number of beds
- For whom (children, adults)
- Possibility to change the size (if there are standard or custom-made products)
- Country of manufacture (if there are many countries)
- Manufacturer (if there are many manufacturers)
- Headboard height
- Footboard height
Coffee tables
For the “Coffee Tables” category, the following characteristics should be indicated:
- Dimensions
- Width, mm
- Height, mm
- Depth, mm
- Colors
- Type
- Purpose
- Material
- Wood species
- Size
- Form
- Height (high, low)
- Peculiarities
- Style
- Table top material
- Tabletop color
- Support color
- Transformation mechanism
- Number of boxes
- Country of manufacture (if there are many countries)
- Manufacturer (if there are many manufacturers)
Desks
For the “Desks” category, fill in the following characteristics:
- Dimensions
- Width, mm
- Height, mm
- Depth, mm
- Colors
- Type
- Purpose
- Material
- Wood species
- Size
- Form
- Height (high, low)
- Peculiarities
- Number of boxes
- Number of stands
- Location (right, left)
- Style
- Compartment for the system unit included
- Pull-out keyboard
- Which room?
- Superstructure
- Rack
- Cabinet
- Wheels
- Shelf
- Boxes
- Country of manufacture (if there are many countries)
- Manufacturer (if there are many manufacturers)
Nightstands
For the “Bedside Tables” category, it is important to indicate the following characteristics:
- Dimensions
- Width, mm
- Height, mm
- Depth, mm
- Colors
- Type
- Purpose
- Material
- Wood species
- Size
- Height (high, low)
- Peculiarities
- Number of boxes
- Location
- Style
- Which room?
- Wheels
- Country of manufacture (if there are many countries)
- Manufacturer (if there are many manufacturers)
For advice on setting up an SEO smart filter or other questions, you can write to the SEO studio "SEO COMPUTER" by email: info@seo.computer.
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