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Many of our clients ask the question, “which external advertising can be used and which cannot?” This is a really important question.
There are many subtleties and nuances in this issue. In short, you can use types of external advertising that include indicating your official phone number and website. These can be catalogs, bulletin boards, contextual advertising in search engines and social networks, banner advertising and other forms.
However, if you are offered to place an advertisement with a different phone number or website in order to track the effectiveness of the advertising campaign, and at the same time they promise to forward calls, and also change your official data in services such as Yandex or Google maps, then it is better not to agree to such advertising . This can lead to a drop in your official website's search engine rankings as all calls and clicks will go through their platform.
When the advertising campaign ends, they will not return your data to the search directories, and restoring your position in the search results will be much more difficult than it seems at first glance. This can result in lost time and customers until search engines recover the correct data.
When using outdoor advertising to promote your business online, always consult with the developers of your site. Make sure that advertising does not damage your official data (website, phone).
Remember that advertising is temporary, and your official data is the basis for the successful promotion of your business.
If you want to use the “correct” advertising to promote your website on the Internet, contact us!
For any questions, you can write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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