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When creating the site, you are most likely focused on the convenience of users. However, it is important to remember that among them there are search engines. Search optimization (SEO) helps make the site understandable for algorithms and attractive to people seeking information in Google. This guide will help you improve your site in Google without the use of prohibited techniques.
Following the basics of SEO significantly increases the chances of the site’s appearance in the Google search results. Although there are no guarantees, compliance with these principles helps search systems index your site and display it correctly.
Google uses automatic robots (crawler), which regularly scan the Internet. If the site is available and not blocked, it will be detected, indexed and added to the Google database. The better the structure of the site, the higher the probability of its successful indexation.
Any changes on the site can affect his position in Google in a few days or weeks. Sometimes the results are visible in a few hours, but most often you have to wait at least a few weeks. Not all actions bring an instant effect - it is important to check the effectiveness of steps and, if necessary, make adjustments.
Before starting the promotion, check if your site is indexed. Enter in search of a request request site:вашдомен.ru. If the pages are displayed, your site is already in the database. If not, check the technical parameters: page availability, site card, lack of blocking in Robots.txt.
It is also worth placing a site on other resources and use internal links. A good way is to create a site card and send it through Search Console. Some CMS automatically form a sitemap file, but it is better to check everything manually.
The search engine should see the site in the same way as the user. Hiding CSS, JavaScript or important elements can interfere with understanding the page structure. Check the display using the URL inspector in Search Console.
If the site has pages that should not be displayed in the search (for example, drafts, test versions), they can be closed from indexing through meta-tags or robots.txt. Use the directive noindex Or forbid access to Robots.txt.
The correct architecture of the site helps users and search engines to navigate. Group pages in meaning, use logical URLs and avoid a random structure. This is especially important with a large number of pages.
Simple and understandable addresses help users understand what page will open. For example: /catalog/mens-shoes Better than /page?id=1234. Используйте ключевые слова, но избегайте переспама.
If the site includes thousands of URLs, use nested folders: /articles/seo/, /articles/ppc/ - This helps Google to determine the importance and frequency of updates in specific sections.
If the same information is placed under different URLs, use canonical links. This allows you to specify Google a preferred address for display. You can also configure 301 redirects.
The best way to improve SEO is to create high -quality content. It should be unique, relevant and focused on the user. Make articles informative, structured and easily readable.
Write the articles, focusing on the keywords that your readers can use. Different users use different formulations - try to cover them in the text.
Advertising should not interfere with the perception of the main content. Do not use aggressive pop -up windows and inter -page screensavers.
Links help the search engine understand the structure of the site. Internal links are navigation on the site, and the external can confirm the authority of your material. Use an anchore text explaining the purpose of the link.
Anchor - the text of the link, should describe the content of the target page. Do not use “here” or “click here” - choose descriptive formulations.
Contact only reliable resources. If you are not sure of the quality of the site that the link leads to - add the attribute rel="nofollow"so as not to transfer weight to him.
SNIPPET and title in the search results are formed from the contents of the page. Optimize <title> And meta description - This affects the clicking of your site in Google.
The headings should be unique, informative and contain keywords. Indicate the name of the site, the theme of the page and the region, if it is important for the business.
The description under the heading is often formed automatically, but in the presence of meta description Google can use it. Write briefly, in essence and on the topic.
Pictures can bring traffic through Google pictures. Use clear images and do not forget about alt - This description helps Google to understand what is depicted.
If the picture displays the product, place it next to the product description. This enhances the connection between the visual and textual part of the page.
Add a short but accurate description to the attribute alt. This improves accessibility and helps in SEO. Do not insert the keys there without context.
If the content on the page is dedicated to the video, add a description, title and structured data. This will help to appear in the video results in Google.
Talk about your content on social networks, participate in the forums, publish articles on adjacent platforms. Promotion accelerates indexation and increases the number of external links.
Some outdated practices no longer work:
<meta name="keywords"> Not used by search engines.h1-h6 - But logic is always useful.Follow blogs and official resources for webmasters. Study updates, participate in the forums and follow the analytics - SEO requires constant adaptation.
For all issues of promotion and SEO-optimization of the site, you can contact the company CEO. Communication through email info@seo.computer Or WhatsApp +79202044461
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