Banking services in Yandex: how to configure thematic blocks for your site

Banking services in Yandex: how to configure thematic blocks for your site

  • For which sites
  • What adds to the search results
  • How to configure
  • Conditions

This is the old version of the document, which ceased to operate on 03/19/2024. The current version is posted at: https://yandex.ru/support/webmaster/search-ppeairance/banks.

For which sites in Yandex

This format is suitable for banking sites of your site providing financial services.

Note: The display of thematic blocks is in testing mode.

What adds to the search results for Yandex for your site

Thematic blocks to Yandex can display information about banking services, such as currencies, mortgage loans, amounts and terms of deposits. These blocks will help users be easier to choose profitable offers, and banks - to draw attention to their services through the Yandex search engine.

An example of a display (design may change):

Currency exchange | Mortgage | Deposits

How to configure blocks for banking services on your site in Yandex

In order for your suggestions to be displayed in such answers, it is necessary to provide Yandex with relevant information about them. To do this, you need to prepare and post on the FID website in YML format. The YML standard is developed by Yandex and is based on the XML standard.

Since the proposals are displayed in separate thematic blocks, for each type of service you need to create your own feed and add a link to it to the application for connecting blocks.

Currency feed for your site in Yandex

Fide example:

Field description:

Element: URL - a link to the page where the exchange rates are indicated.

Elements inside Currency:

FROM is a symbolic currency code according to ISO 4217 (for example, USD, EUR, RUB).

To is a symbolic currency code according to ISO 4217.

AmountLowerlimit - how much the price is valid from.

Nominal - for how many currency units are the price.

BuyPrice — Цена покупки для заданного Nominal.

SELLPRICE - Sales price for a given Nominal.

Updateat is the time to update the price in the ISO 8601 format indicating the time zone.

Mortgage feed for your site in Yandex

Fide example:

Field description:

The asterisk marked the obligatory elements:

Generation-Date*-the time of creating or updating the feed.

Bankbic* - BIC Bank.

Offerid* - a unique proposal identifier.

Purposeids* - Identifiers of goals.

NAME* is the name of the program.

Description - description of the program.

Deposits for your site in Yandex

Fide example:

Field description:

The asterisk marked the obligatory elements:

Generation-Date*-FIDD update time.

Bankbic* - BIC Bank.

Offerid* - sentence identifier (contribution).

NAME* is the name of the contribution for the show in the thematic block.

Description - description of the contribution with words, without numbers.

Currency* - contribution currency on ISO 4217.

The conditions for using data for your site in Yandex

The site of your bank is responsible for the correctness of the data provided, compliance with proposals to the subject, as well as for the dissemination of illegal information. In case of violation of the conditions, Yandex has the right not to use the site data to change the presentation of the response in the search results.

To receive additional information and a request for connection, you can contact our SEO.compter SEO company by email info@seo.computer Or whatsApp +79202044461.

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