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This is an outdated version of the document that no longer acts. The current version is available at: https://yandex.ru/support/webmaster/search-ppeairance/banks.
This tool is intended for banks providing various financial services that can be displayed in the search engine.
Note: The display of thematic blocks is in testing mode.
Thematic blocks may contain various banking offers, such as currency courses, mortgage lending conditions, deposits, conditions and terms of deposits. This helps the user quickly get the necessary information, and the bank attract attention to his services in Yandex.
Example of display (the design may change):
In order for your sentences to be displayed in the thematic blocks of the search engine, it is necessary to transmit relevant information to Yandex. To do this, you need to create and place on the FID website in YML format. This standard was developed by Yandex and based on XML.
Since the proposals are displayed in separate thematic blocks, for each of them it is necessary to prepare a separate feed and add a link to it to the application for connecting blocks.
Fide example and description of the fields:
Description of fields for a mortgage feed:
To transfer data on deposits, it is necessary to prepare information about deposits in a format, which includes data on conditions, rates and available regions.
The site is responsible for the accuracy and relevance of the information transmitted. It is also important that the proposed information corresponds to the subject and does not violate the laws. Yandex reserves the right not to use data from the site if they do not meet the established requirements.
To obtain additional information and consultations on the issues of configuring fids and connect to Yandex, you can contact the SEO company CEO On any question on email: info@seo.computer or through WhatsApp by number +79202044461.
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