Are links from news sites taken into account in SEO promotion?

The question of links from news sites is relevant for many who are involved in SEO promotion. There is often a doubt whether it is worth placing links on such resources, and whether there will be any real benefit from them. Let's figure out how search engines react to such links and what effect they can bring to your site.

Will it be beneficial for promotion?

The answer to this question largely depends on how exactly the news site handles outbound links. Today, many publications immediately add the nofollow attribute to their links, which means a recommendation for search engines not to take them into account when calculating positions. Links with this attribute can be useful for creating a natural link profile, but they do not convey link juice.

If you are placing a paid link that is closed by the nofollow attribute, then there is little point in such placement, especially if the price for such a link is high. However, if the cost of posting is not too high, and the link is placed in a good context, such as with an announcement on the home page, it may provide some benefit even if the link is closed.

Example: a client recently discussed whether it was worth paying 30-40 thousand for placing a link in one large publication, while all links were closed nofollow. I recommended refusing such placement, since for such a price the result will not live up to expectations. If the placement cost 5-10 thousand, then it could be considered, since a link on the main page, with participation in the linking, can lead to traffic and even potential sales. However, in the case of expensive offers, the meaning of such a purchase is significantly reduced.

So we can summarize:

• Are such links visible to search engines? Yes, search engines see such links, even if they are closed with the nofollow attribute. However, the impact on site rankings will be minimal, since link juice is not transferred.
• Do such links count? The link will be taken into account only if it is open, that is, it does not have the nofollow attribute and is posted without redirects. Otherwise, it will not transfer link juice and will not have a significant impact on the position of the site.

• Links via redirect (like how social networks do) are of limited value since search engines don't always see them. While they can drive traffic, redirect links do not convey link juice or anchor value.

Despite the fact that such links may generate traffic that will indirectly affect promotion, the link itself will not directly contribute to improving the site’s position. However, if on a news site the link is not hidden, it is placed on the main page and is in a context that is not part of the advertising exchange, then such a link will be useful. In this case, it is both indexed and can transfer link juice, which really helps improve rankings in search results.

Thus, links from news sites can be beneficial if they are open and have good context. Otherwise, their impact will be minimal, although indirect traffic may play a role in overall results.

You can read more about various aspects of SEO promotion in other articles on our website.

If you have any questions about SEO promotion of your website, you can contact the SEO COMPUTER studio with any questions by email: info@seo.computer.

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