Analytics of your site search queries in Yandex

Indicators
The difference in statistical data

Using the webmaster tools, you can track the statistics of search queries by which your site appears in the results of the Yandex search. Statistics can be analyzed in different aspects:

The dynamics of the state of your site on queries in the search - on the page of search query statistics. You can manage a set of requests, add your own or configure query groups.
Assessment of the state of the pages of your site, which are displayed upon request in the search - on the page Statistics page in the search.

Indicators for the analysis of statistics of your site requests in Yandex

When analyzing search queries, you can rely on the following indicators:

Shows
Clicks
CTR (clickability coefficient)

Medium metrics, for example, the average position of your site and the middle position of the click are also taken into account.

You can add additional indicators to the report or build a report on each of them separately. In total, up to six different indicators can be presented in the report.

If the indicator has increased over the selected period, it will be highlighted in green, and if it decreases - red. The difference between numerical values is calculated based on comparison with the previous similar period.

Advice: If you notice a decrease in the positions of your site or the number of shows, try to find out the causes of these changes.

The difference in the statistical data of your site in Yandex

Data in the webmaster may differ from these other services, such as the selection of words (Wordstat) or metric. For example, they can take into account the time of switching to the site (for example, if the transition was at 23:59), and there may also be differences due to time zones.

The main reasons for the difference between the data between the webmaster and Wordstat:

The webmaster takes into account shows and clicks to the 50th position in the search results, which means that in statistics only data on the results from the first to 50th position are shown.
Data can be displayed with a delay. For example, the difference between obtaining data and their display in Wordstat can be up to a month.

Also, the statistics of the webmaster differ from the metric data, since the webmaster report only clicks on the link to the site from the search results. In the metric, in the report on search phrases, visits that occurred after clicks are shown. However, the number of clicks and visits does not always match, because the metric may not count the click as a visit. The main reasons for such differences:

The site is not available at the time of the transition by the link;
The metrics counter are incorrectly installed on your site;
On the page on which the visitor got through the search query, there is no metric counter;
The visitor’s browser did not have time to download the counter code;
Referer HTTP heading is not available for accounting for the transition from the search engine.

Detailed information about statistics can be found in the Yandex Metric certificate.

How to improve your site in Yandex

If you notice a decrease in the positions of your site on search queries, go to the section "How to improve the site’s position in the search." This will help you understand what steps to take to restore your site’s positions in the results of the Yandex search.

If you have questions about optimizing your site or improving the position in your search, you can seek help from our SEO company. You can contact us through email info@seo.computer Or whatsApp +79202044461.

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