Adding structured data for EMPLOYYERAGGRETERATing on your site to improve Google results

Adding structured data for EMPLOYYERAGGRETERATing on your site to improve Google results

If your site publishes user ratings about employers, the addition of structured data from Employeraggregatering will help improve the results of the Google search. These data are an aggregated assessment of the employer, compiled on the basis of multiple user reviews. Adding data from EMPLOYYERAGGREGRETINATING will allow applicants to get information about employers, and will also highlight your site in an improved search interface on the Google platform.

During beta-phase, we recommended using structured data with Review Snippet so that your site can be displayed in improved search results. If such data are already used on your site, we advise you to switch to the use of the structured data of EmployeragGregatering as soon as possible.

If your site posts vacancies, think about adding structured Jobposting data. Please note that the display of data in search results may differ, so use Rich Results Test for preliminary viewing.

An example of using the Employraggregatering structured data for your Google website

Here is an example of using the structured data of EmployeragGregatering using the JSON-LD format:

<>
<head>
<title>Лучшее кафе в мире</title>
<script type="application/ld+json">
{
 "@context" : "https://schema.org/",
 "@type": "EmployerAggregateRating",
 "itemReviewed": {
 "@type": "Organization",
 "name" : "Лучшее кафе в мире",
 "sameAs" : "https://example.com"
 },
 "ratingValue": 91,
 "bestRating": 100,
 "worstRating": 1,
 "ratingCount" : "10561"
}
</script>
</head>
<body>
</body>
</>

How to add structured data to your site for searching for Google

Structured data is a standardized format for providing information about the contents of the page. If you are not familiar with this format, you should study how structured data work.

Here is a general review of how to create, test and implement structured data on your site:

  • Add the necessary properties. Depending on the format you use, find out where to insert the structured data on your page. Use CMS? It may be easier for you to use the plugin integrated into your CMS. Use JavaScript? Check out how to generate structured data using JavaScript.
  • Follow recommendations and standards.
  • Check your code using Rich Results Test and correct all critical errors. Also, do not forget to correct the minor errors that can be indicated in the tool, since this will improve the quality of the structured data (although this is not necessary to get into improved results).
  • Place several pages with structured data and use the URL Insption tool to check how Google sees your page. Make sure your page is available for Google and is not blocked by the Robots.txt file, Noindex tag or authorization requirements. If the page is displayed correctly, request a re-bypass of Google URL addresses.
  • In order for Google to take into account the changes, we recommend sending a site map through Search Console. You can automate this process using the Sitemap API in the Google Search Console.

Structural data guide for your Google site

In order for your site to be displayed in improved Google search results, you must follow certain recommendations:

  • Technical recommendations: Make sure that the rating is available to users on the page on which the structured data of Employergragationing is added. This should be obvious to users.
  • Provide information about a specific employee organization, and not about the category or list of companies. For example, “the best 10 places for work” or “technological companies” are not suitable as individual employers.
  • By default, Google involves the use of a 5-point scale, where 5 is the highest score, and 1 is the smallest. However, you can use any scale, indicating the value for Bestrationing and Worstrating.

Content recommendations for your site

  • Users should be able to leave their own ratings on your site, and your site should take these ratings.
  • The number of ratings must correspond to the real data provided by users.
  • An aggregated assessment should accurately reflect the ratings provided by users.

Types of structured data for EMPLOYYERAGGREGEGATINATing on your site

This section describes the types of structured data related to aggregated grades of employers. In order for your site to be displayed in improved search results, it is necessary to include mandatory properties.

Employeraggregatering

A full description of the structured data for EmployERAGGREGEGATRATing is available on Schema.org/emPloyYERAGGREGATRATING.

The properties supported by Google:

  • itemreViewed: Organization that is evaluated. This property should indicate Schema.org/organization, representing the company in question.
  • RatingCount: The total number of ratings for organizing on your site.
  • RatingValue: A numerical quality assessment for the organization, expressed as the number, fraction or percentage.
  • ReviewCount: The number of people who left a review with or without evaluation.
  • Bestrationing: The highest value that can be in this rating system.
  • Worstrating: The smallest value in the rating system.

Eliminating problems with the addition of structured data for your Google website

If you have problems with the addition or debugging of structured data, these are a few resources that can help:

  • If you use the content management system (CMS) or someone else is engaged in your site, ask them to help you. Do not forget to give them messages from Search Console, which explain the problem.
  • Google does not guarantee that the functions using structured data will be displayed in the search results. See the list of possible reasons why your contents are not displayed in improved results, in general recommendations on structured data.
  • Check errors in the structured data using the error report of the structured data and a report on the inability to have a breakdown.
  • If you have been applied to the use of structured data, this can lead to ignoring the markings on the page (although the page itself can still be displayed in search results). To fix the error, use a report on manually applied sanctions.
  • Study the recommendations again to understand why your contents do not meet the requirements. This may be associated with unacceptable content or improper use of markings.
  • Wait a few days to re -circumvent and rendexation. After the publication of the page, it can pass for some time before Google finds it and processes it.
  • If the questions remain, ask them in the Google Search Central forum.

If you have questions about SEO, you can contact the Seo.computer SEO companion by email info@seo.computer or through WhatsApp by number +79202044461.

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