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If you want to improve your website's performance and SEO rankings, there are a few key metrics you should consider. They will help you not only make your site faster, but also improve the user experience. Here are 9 must-have metrics you should be tracking to improve your SEO performance:
Step 1 - Load Time The faster your site loads, the more convenient it is to use. In turn, Google takes loading speed into account when ranking, so speeding up a site is one of the important tasks for SEO.
Step 2 - Time to First Byte (TTFB) This is the time that elapses from the user's request until the first byte of data is received from the server. This is the first indicator of your site's speed, and the faster the TTFB, the better for your SEO.
Step 3 - Number of requests Fewer requests means faster loading. Optimize the number of HTTP requests to reduce server load and speed up page load times. This directly affects site speed and user experience.
Step 4 - Loading DOM Contents This is a metric that shows how quickly the page structure (DOM) becomes available for interaction. To optimize the speed of interaction with the site, you should also improve the CSS to speed up page rendering.
Step 5 - Load Time Above the Fold This is the time it takes for the first part of the page to load that is visible to the user without scrolling. The faster content appears above the fold, the better for user experience and SEO. Google values sites that load quickly.
Step 6 - First Contentful Paint (FCP) FCP is the moment when the first piece of content becomes visible to the user. By optimizing this metric, you ensure a faster user experience with the site, which has a positive effect on SEO.
Step 7 - Page Size Smaller page size means faster loading. Reduce the amount of data on a page to speed up page loading and improve SEO rankings. Overloaded pages can greatly slow down your site.
Step 8 - Round Trip Time (RTT) Every millisecond matters when it comes to server response time. Reducing the time it takes for data to travel from the server to the user helps improve site speed and reduce loading time.
Step 9 - Rendering Load Blocking Resources Don't let blocking resources like large scripts and styles slow down content rendering. Remove or load resources asynchronously that may slow down initial page loading.
To check how your site performs against these metrics, you can conduct a site audit. Another useful performance analysis tool is a free browser extension that allows you to quickly check critical aspects of your website's SEO.
If you have any questions about SEO or need help improving site performance, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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