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How can you tell if an SEO specialist is not doing his job properly or is completely stealing money from your company without producing results? What signals should you be wary of if your search traffic is not increasing and your sales are not encouraging?
Here are 5 signs you may have fallen for a scam:
1. “I will bring the site to the TOP in 2 months!”
If an SEO specialist promises to get to the TOP in 2-3 months, this is a serious alarming signal. Such rapid promotion is most likely due to the promotion of behavioral factors, and not to high-quality SEO work. SEO is a long-term and complex process, and not a way to get instant results.
2. "I'm following my plan"
A good specialist always has a clear monthly work plan that describes the tasks that require implementation at each stage of promotion. If a detailed plan was not presented at the start of the work, and the specialist only reports that everything is going according to his plan, this should alert you. Without a clear plan, it is difficult to understand what changes and improvements have been implemented on the site.
3. “Have you seen your semantic core?”
In the second or third month of work, a list of keywords (semantic core) should be formed by which each page of your site will be promoted. The semantic core is the basis of an SEO strategy, and if it is missing, it is a signal that the SEO specialist either does not understand what he is doing or is ignoring an important element of the work.
4. “I’m working, but I won’t give a report. Don't you believe me?
If an SEO specialist refuses to provide detailed reports or produces blank reports with general phrases like “worked on site visibility,” this is a serious cause for concern. The report should clearly describe the actions taken, as well as specific results. In addition, the specialist must provide access to analytical systems so that you can track real changes in traffic.
5. “There is work, but there are no results”
If, after several months of operation, your site is not showing an increase in traffic or sales, and your search rankings are not improving, then this is a clear sign that your SEO work is not being done effectively. True SEO results can be measured not only in the amount of traffic, but also in quality leads, increased conversions, and increased sales. If this is not the case, you should reconsider your choice of specialist.
Remember that you can increase search traffic or behavioral factors, but the real indicator of SEO success is not only an increase in traffic, but also an increase in sales and conversions.
If you have any questions or doubts about the current SEO promotion, you can write to the SEO studio "SEO COMPUTER" on any issue by email info@seo.computer.
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