3 non-obvious metrics in SEO that not everyone analyzes

Many SEO specialists limit themselves to general metrics, such as site visibility for basic queries. However, there are a number of less obvious factors that can give you much more information about your progress. Here are three metrics that aren't always included in reports but can significantly improve your strategy.

Track different types of visibility. This is useful

Visibility by region. Search engines show different results depending on the user's location. By tracking your site's visibility by region, you can notice where your strategy needs adjustments. For example, if a certain region becomes a higher priority for you, you might want to adapt your content or add new ways to interact with customers, such as pickup points or local promotions.

Visibility by request groups. Dividing requests into categories allows you to understand in more detail what exactly from the assortment attracts the attention of users. For example, if you track requests by product category, this can help you plan inventory balances, create related products to increase the average check, or think about expanding your assortment. For large online stores, such granularity of visibility is critically important, because, despite the overall increase in visibility, certain areas may lose positions.

Visibility of competitors. The position of your site does not depend only on your actions. It is very important to analyze what is happening with competitors. This will help identify the weaknesses of your strategy, understand the reasons for the decline in positions and come to new hypotheses to improve visibility. Competitive analysis will allow you not only to adjust your own work, but also to find new areas for growth.

Some services for analyzing site visibility:

• Service 1 - Shows the visibility of your site and competitors, providing visual graphs so you can track successes and declines.
• Service 2 - allows you to create projects with your own websites and competitors, generate convenient reports and quickly master the functionality using the user manual.
• Service 3 - provides visibility data broken down by region and search engine. Paid service with the possibility of a trial version.
• Service 4 - analyzes visibility by region, offering accurate information about competitors’ traffic using unique algorithms.

Talk to your SEO team about whether they analyze these three key metrics. If not, ask that this data be added to the next performance report.

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