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In the world of SEO, there are many tools that make the job of specialists much easier. But, as in any other field, their effectiveness depends on how professionally they are used. These services do not serve to do the work for specialists, but to help them analyze, collect data and make informed decisions, saving time. In this article we will look at tools that will help bring your site to the top, despite changes caused by global events. Let's discuss those services that have replaced foreign analogues and have become an integral part of the work of SEO specialists.
One of the most popular tools for SEO specialists is a service for monitoring positions, analyzing competitors, evaluating landing pages, and much more. Topvisor has become a convenient alternative for those who have encountered difficulties in using foreign services. It allows you to import projects without losing data, making it an attractive option for most professionals.
The tool has both advantages and disadvantages. For example, it displays the average position only for the last scan, and also does not show the change of landing page as clearly as we would like. However, the ability to sort requests by progress, frequency and other parameters, as well as the presence of tags to monitor the dynamics of requests, makes this tool useful for most tasks.
This tool, similar to other technical analysis services, helps identify errors on the site, such as broken links, incorrect redirects, duplicate metadata and other technical problems. Screaming Frog allows you to create sitemaps, check robots.txt settings, and much more.
The free version limits the number of pages scanned to 500, and working with large sites requires the use of SSD drives due to the high load on RAM.
This service provides analytics on site traffic, as well as external and internal links. MegaIndex allows you not only to analyze your website, but also to track competitors’ performance, which is useful for SEO analysis. It offers both free and paid access with advanced functionality.
This service has a simple interface, but at the same time provides a powerful set of tools for clustering queries and searching for competitors. The free functionality makes it convenient for quick analysis, and SEO studio specialists often use it in their work.
This is one of the best tools for selecting and clustering the semantic core. The program allows you to work with large amounts of data and quickly group key phrases. The system connects to Yandex.Wordstat to collect statistics on the frequency of requests and minimize duplicates.
Although Key Collector is paid, its counterpart is a free service that has simplified functionality.
A free extension for Google Chrome that lets you quickly view metadata on pages, including titles, canonical links, and more. However, sometimes it can be slow and faster tools can be used to replace it.
This is a browser extension that allows SEO specialists to analyze meta tags such as noindex, nofollow, and other important elements of the page. It also allows you to track pages hidden from search engines and shows useful information for optimization.
This online service allows you to check how your website pages are displayed on different devices, including mobile phones and tablets. You can set up testing taking into account different screen resolutions, which helps evaluate the site's adaptability.
A text analysis service that allows you to compare texts and evaluate their density of keywords and phrases. It displays word frequency and density, and visualizes the data as a word cloud. The convenience of this tool is that for analysis you just need to paste the page URL without manually copying the text.
A tool for checking texts for over-optimization and analyzing the risk of falling under the Yandex filter. It also helps improve the stylistic aspect of the text. Free access allows you to use basic functions, but for full functionality you need to subscribe.
A simple and fast tool for creating screenshots with editing capabilities. It is ideal for the daily work of SEO specialists, designers and programmers when setting tasks or creating reports.
A tool from Google designed to analyze website loading speed. It provides recommendations to improve speed on both mobile devices and PCs. The downside is that results may vary slightly between tests.
A set of tools for SEO specialists, which includes various functions for analyzing top positions for queries and identifying key errors in search results. Particularly useful for assessing the correct choice of landing pages for queries.
This service includes tools for analyzing site positions, auditing it, as well as analyzing links and competitors. It allows you to check many parameters and get recommendations for improving your website's SEO performance.
An extension for working with the semantic core, which allows you to add queries from Yandex.Wordstat and sort them according to the necessary criteria. This is a convenient tool for creating a list of key phrases and simplifies further work with them.
A service for checking the uniqueness of texts, as well as for analyzing their quality based on indicators such as water content, nausea, and spelling errors. It also allows you to order copywriting or rewriting services.
A tool for assessing the link profile of a site, which allows you to analyze donors according to various parameters, such as ICS and spam. There is a limit on the number of free checks.
A toolbar for webmasters that provides information about errors on the site and offers recommendations for eliminating them. It also allows you to track page indexing and receive notifications about problems with the site.
A tool from Google, similar to Yandex.Webmaster, which allows you to monitor page indexing and receive notifications about problems with the site. It also helps in setting up micro markup and checking the site's adaptability.
Tools for analyzing website traffic and tracking user behavior. They allow you to collect data on traffic, referral sources, user devices and conversions for various purposes.
Do you want to get a free SEO audit of your website? Write to us by email info@seo.computer on any question.
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