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Tilda's drag-and-drop interface makes it easy to create beautiful websites. But what about making these sites visible to search engines? Tilda offers basic SEO features, but some limitations may make it difficult for you to rise to the top of the search results. Let's look at these obstacles and how to overcome them, or consider whether another platform might be better for you.
Tilda does not provide the ability to configure 301 redirects for product cards. This creates problems when changing URLs, as old pages are not redirected to new ones, which can result in lost traffic.
Tilda pages may have problems with duplicating H1-H5 headers, especially when there are blocks for different devices on the same page. According to the standard, there should be only one H1 heading per page, which can cause problems with indexing.
Product card URLs are generated using JavaScript, which makes it difficult for search engines to index these pages. This, among other things, leads to loss of positions in search results if the URL changes when the product name changes.
Posts in "Feeds" (similar to blogs) also use URLs generated through JavaScript, which prevents them from being properly indexed by search engines and reduces their chances of being included in the search index.
Tilda does not provide enough functionality to create advanced filtering and sorting systems for products in online stores, which can make it difficult for users to work with large catalogs and find the right products.
It is not possible to create meta description templates on the platform, which requires manual configuration for each page. There are also no options for creating flexible filtering logic using tags, which makes SEO optimization difficult.
Tilda does not support 301 redirects for URLs in Cyrillic, which makes it difficult to redirect old versions of URLs to new ones when the site structure changes.
Links to product card pages are generated via JavaScript, which prevents search engines from indexing them correctly. This can reduce the visibility of products in search results.
Tilda creates a hidden page for the main page of the site (for example, /page63457456346.). This can lead to duplicate content, which will negatively impact SEO.
Moving a site to your own hosting may cause problems with creating directory pages, since Tilda only provides pop-up windows and does not create full-fledged pages that can be indexed.
Tilda includes an unnecessary "host" directive in the robots.txt file, which is an outdated practice and can negatively impact site optimization.
Tilda can generate a large number of non-canonical pages, which leads to problems with duplicate content in search engines such as Yandex and can cause sanctions.
Tilda does not correctly handle URLs that are missing a trailing slash. This can cause problems with indexing and duplicate content, as pages with different versions of the URL may end up in the index as separate pages.
Tilda limits URLs to 80 characters, which can be problematic for deeper sites that require long, descriptive URLs.
To use micro markup on each page, you must manually add the appropriate tags, which complicates the work with SEO and increases labor costs when optimizing the site.
Despite the existing limitations, Tilda has a number of advantages that make the platform attractive for creating websites.
Tilda is a paid platform with limited features in the free version. To access all features, you must subscribe.
In general, CMS Tilda is a convenient and effective tool for creating websites. However, for larger, more complex projects that require more flexible SEO customization, it may be worth considering other platforms. It is important to understand that it is possible to create a bad website on any platform, but Tilda provides the basic tools for proper SEO optimization and does it in a simple and understandable way.
If you have any questions about SEO or need help optimizing your site, please email us at info@seo.computer. We are ready to help you at every stage of promotion!
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