How not to promote websites
Many texts about SEO quickly become outdated. You decided to start promoting your website and spent time studying the materials, but in the end you didn’t see any results. You might feel like SEO isn't working and you decide to give up on the idea.
Don't believe everything you've been taught in the past
What have you been reading? Books? Not exactly a relevant source for SEO. During the time the book went through all stages: from writing to publication, it could take from one to two years. This is a long time for SEO, during which several major algorithm updates have been released.
Be careful with online sources
The Internet is full of information, and some of it is really useful, but who writes it and how relevant is it? Discover blogs from SEO experts who track algorithm changes and share the latest news and best practices.
Power in Blogs
However, keep an eye on the publication date. In this article you will find up-to-date information based on professional experience in the field of SEO.
The myths presented here are the result of misconceptions spread by customers and industry colleagues. It's time to debunk them.
Are you ready to find out the truth? Let's get started!
TOP 5 popular myths in SEO
1. Why do SEO if you can run contextual advertising?
Contextual advertising is a short-term solution where you pay per click. Organic promotion provides stable and long-term traffic growth. People often trust organic results because they are perceived as more reliable and relevant.
“We just need to get to the TOP, and then everything will be easy...”
The goal of SEO is not only to get to the TOP, but also to maintain positions. Competition in search results is constant, and to remain in high positions, regular work with SEO is required.
3. TOP-3 is a guaranteed flow of targeted applications
No, that's not true. Research shows that users often go to pages that rank 4-8 in the search results. To attract a client, it is necessary not only to get to the TOP, but also to create trust in the site in order to encourage the user to take action.
4. “We are already in high positions, we don’t need SEO”
SEO is an ongoing process. Even if a site ranks well today, changes in search engine algorithms can lead to losses. It is necessary to constantly improve the site and adapt to new requirements.
5. “We need a guaranteed ranking in the TOP”
There are no guarantees in SEO. This is a complex effort, and its results depend on many factors, including the quality of the content and external factors. However, assessing the effectiveness of work using target parameters is possible and necessary for process control.
TOP 5 myths about internal and external optimization
1. External links work/don't work
Although Yandex no longer considers link building as an important factor, links from authoritative resources can drive traffic to your site. In Google, links are still important, but their build-up must be gradual and of high quality.
2. The main thing is to attract traffic and create content
Content is the foundation of success, but it is not enough. Without traffic and links, even the highest quality content will be ineffective. SEO involves the synergy of good content and quality traffic.
3. The mobile version of the site is not important
Mobile traffic has already become the leading one, and the lack of an adapted version of the site has a critical impact on the results. If your site does not load quickly on mobile devices, users will prefer to move on to other resources.
4. The more keywords in the domain and text, the better
Today this no longer works. Excessive use of keywords (overspamming) can lead to lower rankings. What is more important is the quality of the content and careful use of keywords.
5. “We have already optimized the site at the creation stage”
SEO is an ongoing process. Even if the site was optimized at the start, over time it is necessary to constantly make adjustments and improvements to remain competitive.
TOP 5 myths about SEO promotion for professionals
1. Meta Description Tag is a Ranking Factor
Meta tags are important for increasing click-through rates, but they are not a ranking factor. Yandex, for example, considers the lack of a description an error, and Google does not use meta descriptions for ranking, although it can display them in search results.
2. More landing pages are better
If pages do not have quality content, their number will not affect SEO. However, if each page is optimized for a specific query and contains useful information, it can have a positive impact.
3. Moving a site always has a bad effect on rankings
If the move is organized correctly, this will not necessarily lead to loss of position. However, errors in setting up redirects or errors in site settings can negatively affect the results.
4. SEO automation eliminates the need for specialists
Automation is a useful tool, but it is not a replacement for an experienced professional. Plugins and programs can speed up many tasks, but strategic decisions and subtleties are still the responsibility of a professional.
5. Pop-ups are always fined
Pop-ups aren't always a problem. If they are not intrusive and do not interfere with the user, then they will not lead to sanctions. Problems arise if pop-ups make it difficult for the user to access the content or are annoying.
This is just the tip of the iceberg. The more complex the niche, the more myths and misunderstandings there are around it. Some of them are created on purpose, others arise due to misunderstandings. But with experience comes knowledge, and a professional is always in search of the truth.
If you have any questions or want to know more, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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