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It is often difficult for people who do not have knowledge in the field of SEO to immediately understand whether it is worth starting cooperation with a digital agency and what results it will lead to. That's why we've prepared a list of questions to ask a potential contractor before signing a contract. And if it comes to a contract, be sure to re-read it carefully so that all oral agreements are reflected on paper.
You must understand exactly what you are paying for in order to avoid situations where the price does not include services such as writing texts, making edits to the site and other work, and you are not willing to pay extra for these additional services.
The ranking algorithms in Yandex and Google are different. However, these are the two most popular search engines in Russia, and ignoring either of them would be a mistake. Make sure that optimization will be carried out for both search engines.
A universal specialist who will conduct an audit, write texts, make edits himself, and, if necessary, change the design - this is not the best option. Your project should be worked on by a team that includes specialists in various fields.
If the company has not worked with your CMS, this can lead to delays in making changes and possible errors. In addition, some CMS can make SEO difficult. Be sure to clarify this point.
Agencies do not always publish all their cases on the website, since processing information can take a lot of time, and not all clients agree to publication. But upon request, they can provide examples of successful projects in your field.
When investing in promotion, you must clearly understand what result you need to get and what indicators to use for evaluation. It is desirable that success be measured not only by positions in search results, but also by other tags. If your website is in the top, but is not generating profit, then your strategy needs to be improved.
It is important to understand which methods are considered legal and which are questionable. Using “gray” or “black hat” methods can lead to rapid ranking growth, but at the expense of long-term damage to the site.
Ideally, the contractor should take responsibility for addressing any penalties imposed by search engines and cover all costs of removing the site from being filtered.
Reports on the work done and the results of implementing recommendations should be provided regularly (at least once a month). Some companies may ignore reporting altogether, which is not a good practice.
You must know exactly how interaction with the contractor will be organized. Who will be your contact person and how quickly will your questions be answered?
Companies operating at a high level usually offer a full package of SEO services. If the price includes only recommendations without their implementation, check the cost of additional work and calculate the full budget in advance, taking into account all services, so as not to look for other performers.
If you have any questions, do not hesitate to contact the SEO studio "SEO COMPUTER" by email info@seo.computer.
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