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Rolled metal is a very competitive niche in the field of SEO promotion. Commercial queries have a high density, and users who enter these queries are likely searching for products or services and are potential customers. The cost per click in contextual advertising and SEO often differs many times - the difference can reach 15 times.
In order to gain a competitive advantage, some companies do not hesitate to use prohibited techniques. Let's look at eleven ways in which they try to undermine competitors' positions, as well as what to do if you encounter such methods. This information is provided by specialists with extensive experience in SEO promotion in the metal rolling industry.
When we work on website promotion, we often encounter two main situations:
In the first case, the client does not receive traffic at all, but at least he does not waste money on useless promotion. In the second case, he pays for traffic that does not convert into leads or sales.
To correct this, we start by developing commercial requests focused on those product groups that are most profitable for the business. This gives a positive result when not only traffic increases, but also the number of leads and sales. However, once the site starts showing up for important queries, the competition becomes fierce.
In the field of rolled metal, the struggle for search positions is reaching its peak. The cost of a lead through SEO can be 3-5 times lower than through contextual advertising. As soon as a site reaches the top for profitable commercial queries, the struggle for its position begins.
Let's look at several methods that competitors use to undermine a site's position, and what you can do to protect yourself.
When searching for a company name, images labeled “scammers” appear in searches. This may be due to competitors posting images that are associated with fraud or unpleasant situations, fake invoices and other unpleasant issues.
Competitors may register companies with similar names and start promoting them in searches, which creates confusion and takes away some of the traffic.
Posting negative reviews on forums and review sites. Competitors may spread false accusations of missed deliveries, payment delays, quality problems, and other negative feedback.
Often competitors begin to massively parse product catalogs on your website. This can clog the site's cache, which will lead to it crashing and temporary interruptions in operation.
Massive appearance of bots that create artificial traffic. This can have a big impact on your website as it can overload your servers and cause your traffic to be counted incorrectly.
Hacking a site and then uploading junk pages containing low-quality links, which can lead to sanctions from search engines.
Using denunciations to undermine positions. For example, you can report violations in Yandex.Maps or other services in order to deprive your competitors of georeferences.
Inflating positions in search results by manipulating queries that are unlikely to make it to the top.
Buying low-quality links with over-spammed anchors, which can lead to sanctions from search engines.
Creating an affiliate website that copies someone else's website with minimal changes, such as changing the company name or phone number.
Using vulnerabilities in the CMS to create many duplicate pages, which can negatively affect the SEO effectiveness of the site.
It is possible that the list of such dirty SEO tricks may grow. But it is important to remember that all these methods only provide temporary benefits. Investing in the development of your own website will always give much better results.
If you have any questions about SEO promotion or encounter similar situations, write to the SEO studio "SEO COMPUTER" at info@seo.computer.
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