100,000 visitors per month and more than 1 million clicks in less than a year. SEO promotion. Information business case

In this case, we will tell you how in less than a year we managed to reach 100,000 visitors per month and more than 1 million clicks using SEO promotion for information business.

• Introduction
• Start of promotion
• The promotion itself
• Results and conclusions

What's useful here? Let's look at this case in more detail.

Start of promotion

When the SEO process began, the initial data on traffic and site visibility looked like this:

Traffic was quite low, and keyword visibility left much to be desired. One of the key tasks was to eliminate many errors that interfered with normal progress.

Initial errors on the site:

• About 170 broken links and 404 errors
• Non-optimized meta tags - title and description did not meet SEO standards by 70%: overspam, duplicates, or no descriptions at all
• Lack of https version of the site
• Incorrect site structure - categories are scattered without taking into account logic, many of them were not even displayed in the menu
• Unoptimized content on site pages

The promotion itself

The main tasks at this stage were: fixing all technical problems, optimizing content, improving meta tags and site structure.

As part of the promotion, technical work was carried out to eliminate 404 errors and configure https. We also updated the meta tags and worked on the content so that it meets the requirements of search engines and is useful to users.

Results and conclusions

After several months of working with the site, improvements became obvious:

• Traffic increased significantly - the site began to receive more visits, which led to improved rankings in search results.
• The number of clicks also increased, and metrics such as conversion and engagement showed an increase.

Thus, SEO optimization did have a significant effect, but it is important to note that it requires a comprehensive approach and time to implement. Without eliminating technical errors and without quality content, it would be impossible to promote the site.

If you have any questions about SEO promotion, you can contact the SEO studio "SEO COMPUTER" for any question by email info@seo.computer.

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