Yonke imihla, izigidi zabasebenzisi zikhangela iintlobo ezahlukeneyo zolwazi kwi-Intanethi yehlabathi, eyona nto ifikelelekayo kunye neyona nto ixhaphakileyo yolwazi. Apha kunokwenzeka ukufumana impendulo phantse kuwo nawuphi na umbuzo onomdla, kwaye isangqa sabasebenzisi bayo asinamda. Nabani na unokuzenzela igama ngokwenza isixa esithile somxholo wabo kwi-Intanethi, kodwa bangaphi abantu abaya kuhoya kwiphepha elenziweyo, nokuba yivenkile ye-intanethi okanye ibhlog, ingosi esemthethweni okanye yabucala, okanye indawo. equlathe idatha yohlobo olwahlukileyo, kuxhomekeke ekubeni kulula kangakanani kwaye iya kufumaneka ngokwemigaqo yophendlo. Yiyo kanye loo nto i-SEO optimization ifuneka. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ewe, namhlanje, ayisiyiyo ibhlog ethobekileyo kuphela, kodwa neyona ndawo inkulu ayinakwenza nto ngaphandle kokusetyenziswa kwetekhnoloji yokukhangela i-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Umnini wawo nawuphi na umxholo uyazi kakuhle ukuba awuyaleli i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ke akufanele uthembele ekukhuleni kwamanani abaphulaphuli bakho, nokuba ngabafundi okanye abathengi. Siyayiqonda intsingiselo ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kwabaninzi, iseyinto engenakufikeleleka ngokolwazi. Kodwa masingabi nokungazi kwaye sifumanise ukuba yintoni i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Livela phi na eli lizwi kuthi? Ngokwenene, ulwazi lwembali lwenza kube lula ukusebenzisa amava akhuthazayo kwaye ungaphindi iimpazamo. Ezinye itekhnoloji zihlala kwixesha elidlulileyo, ezinye zibalulekile namhlanje. Kuyimfuneko ukuqonda ukuba yeyiphi kuzo enokuba yingenelo nenokuba yingozi. Emva kwayo yonke loo nto, yintoni na malunga nophuhliso lwewebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Oko kusebenze izolo kusenokungabi namsebenzi kwaphela ngomso nangokuphambanayo. Iindlela ze-SEO zokunyuswa kwewebhusayithi kukhangelo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Bakusukela rhoqo ukugqwesa. Ngoko ke, oko kwanikelwa ingqalelo kwixesha elidlulileyo kunokulibaleka ngokupheleleyo kwixesha elizayo. Ngoko ke, buyela ebalini.

I-Intanethi, umntu unokuthi, ifumene uphuhliso lwayo ngokubonga kuluntu lwezenzululwazi oluza nenethiwekhi ukwenzela ukudibanisa ulwazi malunga namaziko emfundo ahlukeneyo. Ngokubanzi, iWebhusayithi yokuqala yavela kutshanje, ngo-1991. Ekubeni inani lemithombo yeWebhu yayingabalulekanga, abasebenzisi ngokwabo banokudlulisela iidilesi zabo komnye nomnye. Kodwa ngokukhawuleza umxholo kungekhona nje kuphela kwindalo yemfundo waqala ukubonakala, ukuncedisa kwinkqubo yemfundo, kodwa nazo zonke iintlobo zeqonga lokuzonwabisa, iilayibrari, ukhetho lomculo, njalo njalo. Kwaba nzima ngakumbi nangakumbi ukuhamba konke oku kwantlukwano. Kungelo xesha apho iikhonsepthi zokukhuthaza kwintengiso ye-Intanethi zaqala ukubonakala, ngokusekwe ekusetyenzisweni kwamakhonkco kunye neebhena. Malunga nesidingo sokukhuthazwa kwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kwakungekho mntu wayicingayo ngelo xesha. Ngaphandle kokulula kwale ndlela, bekukho i-nuance enye embi: abasebenzisi banokufikelela kwindawo enolwazi olungonelanga lomgangatho. Ngaloo ndlela, ubuninzi beentengiso, ezithi ngamanye amaxesha zicaphukise abaninzi, kwelinye icala, kwaye ubuncinci bomxholo oluncedo, kwelinye, bubangele iingxaki kunye nomxholo wemithombo emininzi ngaloo mihla. Kwi-1994, indawo yokuqala yokukhangela yavela, egama layo laliyi-Web Crawler. Emva koko, ngo-1995, i-AltaVista kunye ne-Yahoo yaqalisa. Kwaye kuphela ngo-1997, ngenxa yomsebenzi odibeneyo kaLarry Page kunye noSergey Brin, mhlawumbi inkonzo eyaziwayo kakhulu ukuza kuthi ga ngoku, ogama lakhe liyi-search, yasungulwa. Kunyaka olandelayo bazisa i-algorithm yePageRank. Ngokwenene olu yayilutshintsho kuluhlu. Ngaloo nyaka, injini yokukhangela ethandwa kakhulu yaseRashiya yazalwa - ukukhangela kwe-ru, nayo, kodwa sele ngo-1999, yasungula i-algorithm ye-TIC. Zombini ii-algorithms zazifana enye kwenye. Zazisekelwe kwijusi yekhonkco elifunyenwe kwiphepha ngalinye kunye nesizinda ngokuxhomekeke kwinani elipheleleyo leekhonkco ngaphakathi kwabo. Emva koko, ubunzima budluliselwe kumakhonkco avela kwindawo yawo. Kungekudala zaqala ukubonakala iikinks. ubuchule be-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy baqala ukwenza iisayithi ngokulula kwiibhetshi zokuthengisa amakhonkco, ngenxa yokuba ishishini lekhonkco likhokelela kwingxolo yento yokuma. Ngenxa yoko, ukususela ngo-2012, iinjini zokukhangela zibhengeze imfazwe kwi-spam yekhonkco. Ngaloo mihla, ezinye iinjini zokukhangela zavelisa i-algorithm ebizwa ngokuba yi "Penguin". Ezinye iinjini zokukhangela kwiminyaka emibini kamva nazo zajoyina intshukumo echasene ne-spam kwaye yazisa isihluzo se-"Minusinsk" kuwo wonke umntu, esohlwaya ikhonkco logaxekile. Kuyavela ukuba ii-injini zokukhangela ngokwazo zaziphuhlisa kwaye ziphumeza ezazo i-SEO algorithms zokunyuselwa kwi-10 ephezulu. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , injongo yoko ibikukwandisa ukufaneleka kweziza. Isiseko sokuphucula iWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy umxholo wabo womgangatho waphuma. Ukususela ngaloo maxesha ukuya namhlanje, i-SEO optimizers ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ukuba yi-techies kwintsimi yokukhuthaza, saqala ukuhlawula ingqalelo eninzi kumxholo wombhalo womthombo.

Ukuchaza imbali yokunyuswa kwe-SEO kwi-Intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , umntu akanakusilela ukuqaphela igalelo elikhulu ekuphuhlisweni kobu buchwepheshe ngumsunguli wayo, uDanny Sullivan, owathi ngaxesha lithile wachitha ixesha kwisifundo esibalulekileyo seendlela zokusebenza ezisetyenziselwa ukukhangela iirobhothi, kwaye ekugqibeleni wachonga umgaqo apho ukubekwa kwezikhundla kuluhlu. ngokwayo isekelwe, kwisiseko apho wadala inkqubo ekhuthaza ukulungelelaniswa okufanelekileyo kwe-SEO yeewebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , esasebenza nanamhlanje. Wade wapapasha incwadi echaza ukulungelelaniswa kwe-SEO kunye neendlela zokunyusa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Nangona kunjalo, ii-algorithms ze-injini yokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy uphuculo olufunekayo, bekufuneka kukhangelwe rhoqo iindlela ezisebenzayo zokuphucula imveliso.

Kancinci ukukhuthazwa kwekhasi le-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy waqala ukuthatha ingqalelo kungekuphela kweemeta tags kunye nenani elipheleleyo lezitshixo, kodwa kunye nesakhiwo sombhalo ngokwawo, ukubonakala kunye nezinye izinto. Eyona SEO isebenzayo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy luphawulwa ngokuqheleka okunqwenelekayo ngokwemigaqo yohlaziyo. Ekuphakanyisweni kwe-SEO yanamhlanje ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ziya zisanda kuvela izihluzi ezintsha, i-algorithms esele ikhona iyahlaziywa kunye nokongezwa kweendlela eziphambili. Ngendlela, akukho tshintsho lukhawulezayo, nangona uhlaziyo ngamanye amaxesha lutshintsha kakhulu umbono wokukhangela kunye nokuphakanyiswa kwe-SEO ye-Intanethi ye-Intanethi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Namhlanje ukukhuthazwa kwe-SEO yi-turnkey ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ifuna isitokhwe esikhulu solwazi lwethiyori, izakhono zepraktikhali kunye nesakhono sokuhlalutya. Yenza ukukhuthazwa kweWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngesiqinisekiso sokuphumelela ngamanye amaxesha kunokwenzeka kuphela kwiingcali. Nangona, njengoko bethetha, akukho nto ingenakwenzeka, ke ukuba unexesha elibalulekileyo kunye nomonde, njengaye nabani na, unokuthi, emva kokufunda imiyalelo efanelekileyo kwaye uyisebenzise ngokuchanekileyo ekusebenzeni, uqhube phambili kwi-SEO yokukhuthaza iWebhusayithi kwi-intanethi. I-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

I-Engine Engine Optimization (SEO) - ukuphucula umgangatho womxholo ngokwemiqathango ye-algorithms ye-injini yokukhangela ngokulungiselela okokugqibela, ukuze ufumane kwiphepha lokuqala leziphumo zophando lwemibuzo. Ngoko kutheni i-SEO ibaluleke kakhulu ukukhuthaza iiWebhusayithi kwi-10 ephezulu? ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , uyabuza. Impendulo ilula: abasebenzisi abalithoba kwabalishumi abayi kujonga ngaphaya kwephepha lokuqala bekhangela ulwazi oluyimfuneko. Ngamanye amaxesha ukwenza nje iWebhusayithi yakho akwanelanga. Ayizizo zonke izixhobo zeWebhu ezikwaziyo ukuthandwa okanye ukuvelisa inzuzo efunwayo. Ukwenza imisebenzi eneziqhamo enempumelelo, kuyafuneka ukuba uninzi lwabathengi abanokubakho bazi ngayo. Yiyo loo nto iWebhusayithi ye-SEO yenkonzo yokuphucula ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ethandwa kakhulu. Ngokwenene, ngoncedo lwe-SEO yokunyusa kunye nokukhuthazwa kweWebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kukho ithuba lokubonwa ngabaphulaphuli ababanzi, phakathi kwabo unokufumana, umzekelo, ababhalisile abatsha okanye abathengi. Ngendlela enobuchule, ukuba uyala injini yokukhangela i-SEO Website promotion ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , umthombo weWebhu uya kukwazi ukufikelela phezulu kwimibuzo yokukhangela, eya kuba nefuthe elihle kwi-coverage kunye ne-traffic. Kufuneka kuqatshelwe ukuba umphumo okhawulezayo weenkonzo zokunyusa iWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy inqabile kakhulu. Ngokusisiseko, lo ngumsebenzi obanzi oquka umbutho, ubugcisa kunye namanyathelo ohlalutyo. Ngexesha elifanayo, akufanele ucinge ukuba olu lonwabo lubiza kakhulu.

Ngaphandle kwento yokuba yinkqubo ende kakhulu efuna uhlalutyo olunzulu, unxibelelwano oluthe gqolo kunye nabaphulaphuli ekujoliswe kubo kunye nokubeka iliso kwansuku zonke kwabakhuphisana nabo, ukunyuswa kweWebhusayithi ye-SEO kuncinci. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy – le yinyani enokwenzeka ngokupheleleyo. Akunyanzelekanga ukuba ulindele uncedo oluvela kwiingcali zonyuselo lweWebhusayithi ye-SEO konke konke. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kodwa wenze yonke into ngokwakho, ngokulandela ngokungqongqo imiyalelo kunye neengcebiso ezichazwe kwi-Intanethi. Ngokwendalo, ayinguye wonke umntu okwaziyo ukufumana iziphumo ezifanayo ngokungathi uthathe isigqibo sokuyalela ukunyuswa kweWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ukusuka kwingcali ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ke, ukuba uziva ungaqinisekanga ngezakhono zakho, emva koko uthathe isigqibo sokuyalela ukunyuswa kweWebhusayithi ye-SEO ukuya kwi-10 ephezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , unokuhlala uphendukela kwiingcali eziza kwenza konke ukuqinisekisa ukuba kukho inani eliphezulu labantu abazimisele ukujonga umxholo wakho. Ngoko kuxhomekeke kuwe. Ngaphezu koko, i-arhente inokukunika inkonzo yokunyusa ye-SEO enomsebenzi ophucukileyo.

Ngaphambi koku-odola injini yokukhangela i-SEO yokunyusa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kufuneka uqonde ukuba zeziphi iinkalo lo msebenzi owenziweyo kwaye yintoni ixabiso le-SEO website optimization lenziwe ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Inkampani nganye imisela ukubaluleka kwemisebenzi ngokuzimeleyo ngokuxhomekeke kuhlobo lweprojekthi ekhuthazwayo. Ngokuphathelele i-algorithm yezenzo, kuyacetyiswa ukuba unamathele kumyalelo oza kuchazwa ngawo ngezantsi

Kwanangaphambi kokuba uqale ukudala iWebhusayithi, kuyimfuneko ukuqokelela ingundoqo ye-semantic, eyisethi yamagama abalulekileyo ahambelana ngqo nomxholo womthombo. Baya kuba ngabo abaya kuzisa abasebenzisi kumaphepha, ngenxa yokuba aba bamva baya kuchwetheza kwibar yokukhangela. Ngexesha lokuqulunqwa kwesiseko se-semantic, kufuneka ucinge ngokukhawuleza malunga nesakhiwo somxholo kunye nokuhamba ngokufanelekileyo. Ukuba isayithi sele ilungile, ngoko unokuphinda udWebe isakhiwo sayo ukuze ulungele undoqo ngokwawo. Ukuze wenze ngokuchanekileyo undoqo we-semantic, kufuneka ube nolwazi malunga nokuba yeyiphi imibuzo ehlala inomdla kubasebenzisi benethiwekhi. Enye ingcali yokukhuthaza i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy yenza intlanganisela yamagama angundoqo, isiphumo sayo kukudityaniswa kwamabinzana asisiseko ukwenza amaphepha okumisela. Ingenziwa ngesandla okanye ngokusebenzisa iinkonzo ezizenzekelayo.

Ukuqhubela phambili kwe-SEO yangaphakathi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ibandakanya ukwenziwa kweemeta tags. Okokuqala, ezi ziquka isihloko, esisisihloko sesnippet. Isihloko kufuneka siquke eyona ntetho isetyenziswa rhoqo emele isindululo esisodwa. Ngobungakanani bokukhuthaza iwebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy akufuneki idlule kwiimpawu ze-80 zokunyuswa kwe-SEO kwi-ru search ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kunye namagama angama-70 okukhuthazwa kwe-SEO kukhangelo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Iithegi zeMeta zikwabandakanya inkcazo, ekufuneka ihluke kwisihloko, ichaza ngokufutshane izibonelelo zokutyelela umxholo. Inokubandakanya amabinzana angabandakanywanga kwisihloko, kodwa asabalulekile kumthombo okhuthazwayo. Abanye banikezela ngokukhuthazwa kwe-SEO kwixabiso lokunyusa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy quka amagama angundoqo kwiithegi zemeta. Kuyafaneleka ukuqaphela apha ukuba ngaphambi kokuba amagama angundoqo adlale indima enkulu, kodwa ekuhambeni kwexesha impembelelo yabo ekunyusweni kwe-SEO entsha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy yehle kakhulu. Ke ngoko, iinkampani ezininzi zokukhuthaza i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy bacebisa ukuba kwenziwe uludwe lwamagama amabini okanye amathathu asisiseko ahlulwe ngesiphumlisi

Ireyithi yokucofa ngokwenyani iguqulelwe njengereyithi yokucofa. Ukubala kwayo kwenziwa ngaphambi nangemva kwenkqubo ye-SEO yekhasi leWebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngokwahlula inani lonqakrazo ngenani lemibono. Ngokwayo, okukhona ikhonkco lomthombo licofa rhoqo, kokukhona ithandwa kakhulu. Kwaye umsebenzisi ngokuqinisekileyo uya kucofa loo maphepha anomdla kuye ngokusekwe kwisicelo sakhe, ngelixa ekuqaleni uya kubona i-snippet kuphela. Oko kukuthi, isiphumo sokukhuthazwa kwe-SEO yeWebhusayithi yakho ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka kubekho i-snippet eyenziwe ngokuchanekileyo enokutsala umdla kwaye ibe negalelo ekukhuleni kweCTR

Umxholo wombhalo wesiza kufuneka, ukuba kunokwenzeka, uqulathe onke amabinzana aphambili aqokelelwe kumbindi wesemantic. Kufuneka kuqondwe ukuba ubuninzi babo abukwazi ukudlula imilinganiselo evumelekileyo. Ngaphandle koko, ukuba ngenxa yokukhuthazwa kwe-SEO yeWebhusayithi yenkampani ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ukuba umphumo unomxholo ogqithisiweyo ngogaxekile wokukhangela, oko kukuthi, ukubeka nje, apho kukho ukugqithiswa kwe "nausea," ngoko ke ubutyebi obunjalo bunokuwela phantsi kwesohlwayo seerobhothi zokukhangela. Umkhupheli we-SEO onamava ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iyakwazi ukwenza isicatshulwa sakhiwe, sifundeke lula kwaye sinikeze ulwazi oluluncedo noluthembekileyo kubasebenzisi. Kuya kufuneka kwakhona unikele ingqalelo kububodwa bombhalo obonisiweyo, kuba akukho njini yokukhangela iya kwamkela imisebenzi efanayo. Izicatshulwa ziyahluka ngobude. Esi salathisi sihlala sixhomekeke kuhlobo lomthombo we-Intanethi. Umzekelo, ukuba uthatha isigqibo sokuyalela iWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ivenkile ye-intanethi egxile emxinwa, okanye ukukhuthazwa kwe-SEO kwindawo yokutyela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngoko akunakwenzeka ukuba kuboniswe inkcazo yombhalo omkhulu. Emva kwayo yonke loo nto, ukulungiswa kwe-SEO kwephepha elinye ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy inikeza hayi ngaphezulu kwe 2500 abalinganiswa. Kuthekani ngeesayithi zolwazi ze-SEO? ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ke apha imiqulu yokuzaliswa ikhulu kakhulu, kuba ayifuni nje ukuchaza imveliso okanye isitya usebenzisa iimpawu zobuninzi kunye nekhwalithi. Kule nguqulo, kuyimfuneko ukutyhila ngokupheleleyo isihloko. Nangona kunjalo, ngaphandle kwazo zonke izinto ezifihlakeleyo zokwenziwa kweWebhusayithi ye-SEO yangaphakathi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , inokuthi iqhutywe ngumntu ongenalo izakhono zeprogram ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Yingakho ngeli nqanaba ngamanye amaxesha akukho mfuneko yokubhenela kuncedo lwe-SEO agency ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , okungenakuthethwa ngamanyathelo alandelayo okuseta i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

Kweli nqanaba, izakhono kunye nobuchule bokugxila emxinwa ngakumbi zisetyenziswa, ke ukuqala ngalo mzuzu kufanelekile ukuqhagamshelana nenkampani ye-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kunye ne-odolo yeenkonzo zokunyusa iwebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Olu lwalathiso lunokwenziwa kuphela ngumdwelisi we-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Umntu ongenayo imfundo efanelekileyo ngamanye amaxesha unokungaziboni ezo nuances zibaluleke kakhulu kwiinjini zokukhangela, kwaye ke ngoko enze iimpazamo ezininzi ezinokulungiswa ngumdwelisi we-SEO kuphela. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy .

Okokuqala, kufuneka usete isalathisi kwi-robots.txt. Ukuba isayithi ayinayo ifayile enjalo, ngoko yenziwe kwi-notepad eqhelekileyo. Xa uyivula, umyalelo ongavumelekanga unokuvela, obonisa ukuba ii-injini zokukhangela azikwazi ukukhomba uvimba, kwaye ukuba igama elithi Vumela likhona, ngoko iinjini zokukhangela zinokundwendwela lo mxholo. Uninzi lweCMS lunamaphepha aphindiweyo, imiqondiso efana neethegi zemeta, izihloko kunye nomxholo. Ukuzifihla kwiirobhothi zokukhangela ngexesha lobugcisa be-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kukwi-robots.txt apho le miyalelo ingentla ibhaliwe. Kodwa unokuqonda ukuba ingaba umthombo unamaphepha afanayo usebenzisa iinkqubo ezizodwa. Ngendlela, kunokwenzeka ukwenza la manyathelo okuphucula i-SEO yeWebhusayithi kwi-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy usebenzisa iinkonzo ze-intanethi. Kodwa kufuneka kuqatshelwe ukuba ukukhuthaza okusebenzayo kwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy enkosi kuphela kunokwenzeka iinkqubo ezihlawulelwayo. Nangona kunjalo, ukuba ufuna uku-odola ukunyuswa kwe-SEO okungabizi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , emva koko unokujika kwiinkonzo zasimahla. Ukuba kuyimfuneko, ayiphazamisi ukuphuculwa kwe-injini yokukhangela indawo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , isilathiso sasimahla samaphepha aphindiweyo, ngoko ke kufuneka ubeke uphawu olunje nge rel="canonical" ukuya ngqo kwi URL ethi, yeyona ikhethwayo kakhulu, iza kuthatha inxaxheba kukhangelo.

Njengoko kuye kwathethwa amaxesha amaninzi, isantya sokulayisha idatha yenye yezinto eziphambili ezinokutsala kunye nokugcina abathengi beWebhusayithi. Yiyo loo nto, makube yinto eqhelekileyo yephepha le-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy okanye ukukhuthazwa kweWebhusayithi ye-SEO kwi-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ngokuqinisekileyo kuya kufuneka ujonge esi salathisi usebenzisa iinkqubo ezizodwa okanye iinkonzo ze-intanethi. Baya kuba nako ukunika iingcebiso malunga nendlela yokukhawulezisa ukulayishwa kwedatha, kuba umehluko wemizuzwana ye-0.85 nje utshintsha ukuguqulwa ngokumalunga ne-7 ekhulwini.

Le yimephu yesayithi.xml. Le fayile iqulethe onke amaphepha esayithi, enkosi apho injini yokukhangela inokufumanisa ngokukhawuleza ukuba yintoni na isibonelelo. Yisitemap.xml enoxanduva lwesantya kunye nokwanela kwesalathisi sendawo. Kunye neerobhothi.txt, kufuneka zihambelane ngokuhambelanayo. Ukuba iphepha aliqukwanga kwi-robots.txt, akufuneki libe kwi-sitemap.xml. Rhoqo, kumanqanaba okuqala ophuhliso lomxholo, kukho ukungavisisani kumsebenzi wabacwangcisi kunye neengcali ze-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , nto leyo ekhokelela kwisalathiso samaphepha angeyomfuneko ngokupheleleyo, ngelixa amaphepha abalulekileyo esenokungaqukwa kwimephu. Yiyo loo nto xa i-SEO ikhuthaza iwebhusayithi entsha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka uhlale ujonga ukuba ngawaphi amaphepha adweliswe kwimephu yesayithi

Iphepha elingafumanekiyo liboniswa yikhowudi yempendulo yeseva engama-404. Kukule fomu ukuba ulwazi malunga noku lugqithiselwe kumsebenzisi. Ngexesha elifanayo, kufuneka liyilwe kwisitayela esifanayo kunye namanye amaphepha omxholo kwaye ube namakhonkco kwiindidi zayo eziphambili. Akukho zikhonkco zangaphakathi kumaphepha aphawulwe ngeempazamo ezingama-404. Impazamo ye-410 ibonisa ukuba iphepha licinywe ngokupheleleyo. Ukuba inombolo yempazamo engu-200 iboniswe kwisikrini, oku kuthetha ukuba iphepha liyimpinda kwaye lixhomekeke kwisalathiso. Ezinye iintsingiselo zibandakanya ukuhlalutya ingxaki kunye nokuqhubela phambili kwe-SEO yokukhuthaza indawo kwi-Intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ukuba impendulo iqala ngesithathu, oku kuthetha ukuba iphepha liqondiswe kwakhona, kwaye ukuba liqala ngesihlanu, kukho ingxaki kumncedisi. Kwimeko nayiphi na into, i-SEO Webmaster ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy uya kuqonda ngokulula zonke iintsilelo kwaye athathe amanyathelo afanelekileyo

I-URL yephepha ngalinye yinto ebaluleke kakhulu yomxholo. Yingakho ixabiso le-SEO kukukhuthaza iisayithi kwi-10 ephezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka ibandakanye umsebenzi ekubhaleni kwayo okuchanekileyo. Ukuqala, siqaphela ukuba i-URL kufuneka iqondakale kubo bonke abasebenzisi, kodwa i-spam akufanele ivunyelwe. Kwakhona kufuneka uqonde ukuba indawo nganye ingaba nedilesi enye kuphela. Ukuba kukho ubuncinci idilesi enye ngaphezulu, kuya kufuneka u-odole usetyenziso lwe-SEO lwendawo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , apho idilesi enye iya kuba yeyona iphambili, kwaye ulwalathiso lwe-301 luza kumiswa kuzo zonke ezinye, ezinoxanduva lokuqondisa kwakhona. Oku kubaluleke kakhulu kuba kunokuchazwa kubantu abaqhelekileyo ukuba iidilesi ezininzi zikhokelela kwiphepha elinye, kodwa yi-SEO yokwenyani kuphela eya kuqinisekisa injini yokukhangela. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

Ilolu hlobo lophawulo lwe-semantic olunceda umxholo wesakhiwo kwiinjini zokukhangela. Ngokubonisa idatha eyongezelelweyo, ukukhanga kwe-snippet kuyanda. Ukudibanisa isatifikethi se-SSL asiyi kwenza ukuba kube lula ukubamba idatha yobuqu yabasebenzisi ngobuqhetseba, eyona nto iluncedo kakhulu xa uhlelwa ngeenjini zokukhangela, kwaye ke isizathu sokubuza malunga neendleko zokunyuswa kweWebhusayithi ye-SEO ngesitudiyo seWebhu. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ayisiyonto ukuba injini yokukhangela yehlabathi ibhengeze ngokusemthethweni izibonelelo ze-https kwinqanaba. Ngendlela, kwiirhafu zokunyuswa kweWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iquka ukucwangcisa kwakhona 301 ukusuka kumaphepha e-http ukuya kwafanayo

Wonke umntu uyazi ukuba isiqingatha sabasebenzisi abasebenzisi kuphela iikhomputha zedeskithophu, kodwa kunye nezixhobo zonxibelelwano eziphathwayo ukufikelela kwi-Intanethi, kwaye iipesenti ezingamashumi amabini zabemi basebenzisa iiselfowuni kuphela. Ayisiyonto yokuba, umzekelo, i-injini yokukhangela yehlabathi sele iqala ukuqwalasela inguqulelo yeselula njengeyona nto iphambili. Ukuze uqonde indlela ukunyuswa kweWebhusayithi eyenziwe kakuhle ngayo usebenzisa i-SEO optimization ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka uqhube itshekhi usebenzisa inkonzo ethile ephuhliselwe injini yokukhangela ethile

Le ndawo inoxanduva lokuvavanya umgangatho womxholo, ngokweenjini zokukhangela. Kuyinto yesiko ukuchonga izinto ezisisiseko ezimele amaqela ezinto ezisisiseko ze-SEO zangaphandle ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ezingabandakanyi kuphela indawo kwiziphumo zokukhangela kunye nodumo lwesayithi, kodwa kunye nobukho bezonxibelelwano zangaphandle kunye neempawu zenethiwekhi yoluntu. Kufuneka kuqatshelwe ukuba ukukhuthazwa kwewebhusayithi ye-SEO yobuchwephesha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy inokwenzeka kuphela ngomsebenzi onenyameko kunye nawo onke amacandelo kunye.

Udumo, ngokukodwa, luphenjelelwa kakhulu ngokuphononongwa. Izibonelelo eziphononongwayo zithembeke kakhulu kwaye zihlonitshwa, yingakho oku kubaluleke kakhulu ekuguquleni iwebhusayithi. Kwangaxeshanye, ukuphononongwa akufuneki kuphela ukunyuswa kwe-SEO yewebhusayithi yorhwebo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ekhokelela kwinzuzo ethe ngqo kwinkampani. Ngombulelo kubukho beempendulo ezilungileyo, kunokwenzeka ukutsala inani elikhulu labasebenzisi kuyo nayiphi na incoko, ngoko ngamaxesha athile kufanelekile ukwenza, umzekelo, ukwenziwa ngcono kwe-SEO yeforum. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy okanye SEO blog ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

Ukuba isiza esinye siqhagamshelana kwesinye isibonelelo, ke kwiinjini zokukhangela ezokugqibela zibonakala ziqinisekisiwe njengezithembekileyo. Kuvela ukuba ngomthamo opheleleyo wobunzima bekhonkco umntu unokugWeba igunya lomxholo, ochaphazela ngokuthe ngqo izikhundla kwiziphumo zophando. Kwangaxeshanye, ukuba uceba ukwenza SEO Website promotion ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , akufuneki uleqe kuphela inani lamakhonkco; kufuneka kwakhona uthathele ingqalelo umgangatho wabo. Amaziko abanikeli kufuneka amele igunya kwaye ngokuqinisekileyo akufuneki abanjwe ethengisa amakhonkco. Xa ukhetha abaxhasi, kufuneka ubambelele kwizixhobo ezinenkqubo yokukhangela efanelekileyo, idatha ephantsi kokumodareyithwa. Umnikeli ngokwakhe angabhekisela kuphela kwiinkokeli ezigunyazisiweyo kumashishini afanelekileyo. Ukuba i-resource yayo iqulethe ulwazi lwentengiso, ikwixabiso elincinci. Kwaye ngokuqinisekileyo akufanelekanga ukukhuthaza iWebhusayithi kwinkqubo ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ukufikelela kwiindawo ezinomxholo wokubhaliweyo oqulethe iimpazamo zegrama kunye nesimbo. Iirobhothi zokukhangela zinokuphosisa amakhonkco avela kwimithombo engagunyaziswanga ukuzama ukukukhohlisa kwaye uvale umxholo okwethutyana.

Yandisa ubunzima bakho bekhonkco ngexesha lokunyuswa kweWebhusayithi kunye nokunyuswa kwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy mhlawumbi ngokwemvelo okanye ngokulula ngokuthenga inani elithile lamakhonkco. Le yokugqibela yeyona ilula, kodwa kwangaxeshanye iyingozi, kuba iirobhothi zokukhangela zicinga ukuba ayilunganga. Bade babe nee-algorithms zokuqaphela amakhonkco athengiweyo. Nangona kunjalo, ukuba u-odola iWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ngoko kunokwenzeka ukuthenga kwaye oku kudla ngokuphindaphindiweyo kwi "exchanges", abanini banikezela ngeenkonzo zokubeka izixhumanisi kwizibonelelo ezahlukeneyo kumaphepha abo. Ukukhuseleka okuncinci malunga nokuwa phantsi kwesohlwayo se-injini yokukhangela, kodwa ngexesha elifanayo ubuninzi bomsebenzi, ukhetho lokuthenga, kodwa ukwenza isivumelwano kunye nabanini bezibonelelo. Kule meko, indawo yekhonkco iya kuba kumgangatho ongcono kakhulu, oya kunciphisa umngcipheko wokuwa phantsi kweefilitha. Imeko inzima kakhulu ngokukhuthazwa kweWebhusayithi ye-SEO engabizi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngamakhonkco endalo. Ukuze uzifumane, kufuneka ube nomxholo ophezulu, omele uxatyiswe kakhulu ngabasebenzisi ukuba bafuna ukuwubonisa kwabanye, oko kukuthi, ukwabelana ngawo. Nangona le yinkqubo enzima yabasebenzi nakwi-SEO ephuculweyo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kodwa umphumo ngamanye amaxesha unokudlula konke okulindelekileyo. Fumana amakhonkco ukuba ufuna ukwenza ngcono i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy indawo inokongezwa kwii-aggregators, eziyimizi-mveliso kunye nezalathisi eziphambili, kunye nazo zonke iintlobo zeenkonzo, ezibandakanya iiforum zethematic, iisayithi zeblogi, njl. Ngokomzekelo, ngenjongo yokukhuthazwa kwe-SEO ngokukhawuleza ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyafaneleka ukusebenzisa ukunyuswa kwe-SEO kwiiforamu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , apho kwiimpendulo zemibuzo yabathathi-nxaxheba unokubamema ukuba balandele ikhonkco kwiWebhusayithi yakho. Kwakhona ngokwenza i-SEO efanelekileyo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuya kufuneka ujike kwindlela efana nokuthumela ngokulinganayo uphononongo oluhle malunga nesinye isiza ukutshintshiselana ngekhonkco kwisixhobo sakho. Ngexesha elifanayo, into ephambili ayiyikulibala ukujonga umgangatho womxholo womnikeli usebenzisa izixhobo ezikhethekileyo. Kwaye, ewe, dibanisa ubunzima be-SEO yendawo yakho ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka yandiswe ngokuthe ngcembe. Ukonyuka kwayo ngokukhawuleza kuya kubangela ukukrokrela phakathi kweenjini zokukhangela

Ngamanye amaxesha amaxabiso aphantsi okunyuswa kwe-SEO kwi-Intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kumiselwa ngokukhuthazwa kwesixhobo kwiinethiwekhi zentlalo. Umxholo wabo uyafumaneka kukhangelo lwehlabathi, ngoko ke uthungelwano oluninzi lugubungela ingcali ye-SEO ngexesha lomsebenzi wakhe ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kokukhona abantu abaninzi baya kutsaleka. Ukuthathela ingqalelo ukuba iirobhothi zokukhangela zinika ingqalelo kwiiparamitha ezinje ngokuba inkampani ineakhawunti yayo kwiintanethi zentlalo kunye namakhonkco kwisixhobo esisuka kwiinethiwekhi zentlalo, thenga ukuphuculwa kwe-SEO yesiza. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iya kuba luncedo. Ngexesha elifanayo, ukwenzela ukwandisa ukusebenza kakuhle kwendawo ngexesha lokuphucula i-SEO yenkampani ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka uqwalasele uphawu lwe-OpenGraph, oluya kukuvumela ukuba uphinde uthumele ulwazi oluthandayo ngokukhawuleza. Kufuneka kwakhona uthathele ingqalelo izinto ezithile zeintanethi zentlalo. Ngokomzekelo, i-VKontakte idume kakhulu phakathi kwabantu abathetha isiRashiya, ngoko le nethiwekhi yoluntu yeyokunyuswa kwe-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iluncedo kakhulu. Kwakhona, umzekelo, iirobhothi ezininzi zokukhangela ziyakuthanda i-Twitter, kodwa i-Facebook enekhonkco ezifihliweyo ayisoloko ifakwe kwiinjini zokukhangela. Nangona kunjalo, nobudlelwane obungasoloko bulula phakathi kweenjini zokukhangela kunye noqhakamshelwano olusuka kwinethiwekhi yoluntu aluchasi ukuba luncedo kwentengiso ye-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kuyafaneleka ukuba uqaphele ukuba ukukhuthazwa kwe-SEO kwiinethiwekhi zentlalo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kungcono ukudibanisa kunye ne-SMM, esisisixhobo sokuthengisa kwiintanethi zentlalo. Nangona umahluko kwiindleko ze-SMM kunye nexabiso lokukhuthazwa kwe-SEO kwiinethiwekhi zentlalo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kungcono ukuba ungakhethi nje ibe nye. Ezi nkqubo zisebenza ngcono kakhulu xa zidibene kwaye zinokuzisa utshintsho oluninzi

Olu hlobo lwetrafikhi lubonisa ngokuthe ngqo ukuba umxholo uthenjwa ngabathengi. Kufuneka kwakhona yakhelwe ngokunyuselwa. Ukwenza oku, kuya kufuneka uqale ibhlog ye-SEO optimization ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy inkampani, oko kukuthi, iphepha kwiiWebhusayithi zengingqi zezihloko ezifanelekileyo, ngokufikelela apho abasebenzisi banokufumana ulwazi oluluncedo. Bekungayi kuba buhlungu ukuthumela umxholo kwiimephu, kwaye kuyafaneleka ukufumana amaqabane aza kugxila kwi-brand ngaphandle kokubonelela ngekhonkco kwisixhobo. Le nto ye-organic SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ebizwa ngokuba yintengiso yesihlwele kwaye iyinxalenye ebalulekileyo yentengiso ye-SEO yorhWebo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

Phantse ngaxeshanye kunye nenkangeleko yombono kunye nesifinyezo se-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , oko kukuthi, inkqubo yokulungelelanisa efanayo yazalwa, kwaye yahlulwa yaba "mnyama" kunye "nomhlophe", kunye nekhonkco eliphakathi - "grey"

Isiseko sendlela "emhlophe" yindlela yokuphucula umgangatho wobutyebi ngokusebenzisa iindlela ezingaphuli imigaqo esekelwe kwiinjini zokukhangela. Iintlawulo zewebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy awukwazi ukubiza umntu okhanyayo omfutshane, kunye ne-SEO ekhawulezayo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy akuyi kuba, kodwa ukuba uhamba ngendlela yomthetho kwaye wenze isigqibo sokuyalela ukunyuswa kwewebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy uhlobo olusemthethweni, ngoko ekugqibeleni umxholo wakho uya kuba kwi-TOP ixesha elide. Apha ngezantsi kukho umahluko ophambili phakathi kwe-SEO ye-turnkey white hat ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

Ulwazi olunikezelwe kwisiza alufanele lube lulodwa kangangoko kunokwenzeka, kodwa lungaqulathi iimpazamo kwisicatshulwa. Umkhupheli onamava uhlala, umntu unokuthi, uqala ukuqamba isicatshulwa se-SEO ukusuka ekuqaleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Umxholo kufuneka ube luncedo kwaye uthembeke. Ukuyijonga, abasebenzisi kufuneka babe nomnqweno wokwabelana ngolwazi olufunyenweyo. Ukugqithisa kwamazwi angundoqo, okubizwa ngokuba yi-overspam, akwamkelekanga apha, kodwa unokwenza ngokupheleleyo ngaphandle kwezitshixo kwaye ukhuthaze indawo yakho usebenzisa i-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy akunakwenzeka

Nokuba kwiiinjini zokukhangela ezizayo zifuna ukulahla amakhonkco ngokupheleleyo, namhlanje isibonelelo siyaqondwa xa abanye beqhagamshela kuyo. Ngexesha elifanayo, uthenge amakhonkco ukusuka kwindawo yokujonga iinjini zokukhangela ngexesha le-SEO yorhwebo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy - Kubi. Kodwa ukulungiswa kwe-SEO kwi-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy isibonelelo ngokusebenzisa iinethiwekhi zentlalo, ukubhloga, izivumelwano kunye nezinye iisayithi malunga nolwazi oluhambelanayo kubaphulaphuli kuthathwa njengomthetho ngokupheleleyo. Kumaxabiso okukhuthazwa kwe-SEO ekukhangeleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kubandakanya ukubhala amakhonkco e-inline, abekwe ngokuthe ngqo kwisicatshulwa, ukubuyisela abasebenzisi kwimithombo yangaphandle okanye ezinye iindawo zesayithi enye. Kwakhona kufakwe kwiindleko ze-SEO optimization ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Amakhonkco e-anchor afakiwe, anikezelwe njengesicatshulwa okanye imifanekiso. Kwixesha elizayo, khangela iirobhothi zivavanya ukuba amagama abalulekileyo kwi-ankile ahambelana njani nomxholo wesiza abakhokelela kuwo.

Nayiphi na i-injini yokukhangela ivuma amaqhinga afana nokulayishwa komxholo okhawulezayo, ukukhululeka kokuhamba, iithegi ezisisiseko eziqulunqwe ngokucacileyo, isakhiwo sesayithi esifanelekileyo, ukwakheka kwangaphakathi, kunye nokuhanjiswa okufanelekileyo komthamo wamaphepha aphambili. Zizo ezo ukukhuthazwa kwe-SEO okusebenzayo kufuneka kujoliswe kuzo. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngembuyekezo, uya kufumana indawo yexesha elide kwindawo ephezulu yeziphumo zokukhangela.

Abaninzi bajonge ukuthenga intengiso ye-SEO engabizi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy indawo yabo iguqukela kwi-SEO engwevu. Olu lukhetho lokukhuthaza iwebhusayithi ye-SEO ekhawulezayo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kuthetha ukusebenzisa okungagunyaziswanga, kodwa kwangaxeshanye, iindlela ezingavumelekanga. Okokuthi, kuvela ukuba yi-compromise phakathi kwe-SEO emhlophe kunye ne-black promotions kwixabiso elikhuphisanayo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Sinokuthi iindlela ezingwevu zezona zidumileyo phakathi kweenkampani zokukhuthaza i-SEO namhlanje. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy .

Ngokukodwa, iindlela ezingenabungozi ze-SEO ezingwevu zinokubizwa ngokuba ngabanini bomxholo, phantsi kwesizathu sokukhathalela abasebenzisi okanye ukukhuthaza ukuthengisa nge-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy yenza iinzame zokuphembelela indawo yeziphumo zophendlo. Ukwenzela ezi njongo, unako, umzekelo, ukubhalisa ngamaxesha athile kwii-directory ezimhlophe. Oku kufuneka kwenziwe ngokukodwa kwimodi yezandla, ukugcina uzinzo oluthile ukuphepha ukuqhuma kwekhonkco. Qaphela ukuba kaninzi kunokwenzeka ukubeka amakhonkco kubalawuli simahla, nto leyo ethethelela ukuthandwa kwale ndlela yokukhuthaza i-SEO ngamaxabiso afanelekileyo. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngokufanayo, kufuneka ubhale ngesandla iitekisi, ubuninzi beekhonkco eziphambili apho akufanele kudlule ubuninzi obuvumelekileyo. Oko kukuthi, umxholo kufuneka ube luncedo kubasebenzisi kwaye ubonakale kwiirobhothi.

Kwakhona ngokubhekiselele kwi-grey SEO promotion ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ungathenga amakhonkco kwiindawo ezithembekileyo okanye utshintshiselwano oluthembekileyo lwanaphakade. Kule meko, xa ukwakhiwa kwe-link mass, into ephambili ayiyikudlula, ekubeni imveliso kufuneka ibe yiprofayili yekhonkco yendalo engayi kuphakamisa amathandabuzo malunga nokusemthethweni kweenjini zokukhangela. Ngendlela yezithuba zokuncoma, ungabhala imiyalezo kwiiforamu ezahlukeneyo ngokwesihloko somthombo. I-SEO element yokuphucula iWebhusayithi kwiinjini zokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kulo mzekelo, kuya kuba ukuba izithuba kufuneka ziqulathe ikhonkco kwiWebhusayithi ephambili, nto leyo eyenza kube lula ukunyusa umthamo weprofayili yekhonkco ngendlela yendalo ngokupheleleyo. Ngokuqhelekileyo ixabiso le-SEO Website optimization ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ibandakanya ukufunyanwa kwamakhonkco kwiinethiwekhi zentlalo. Ngokwemvelo, ii-akhawunti apho izithuba eziqulethe amakhonkco ziya kuthunyelwa kufuneka zikhuthazwe kakuhle kwaye zonwabele igunya elizinzileyo. Ezo zenzo zifuna ukwenziwa rhoqo.

Ukudala uhlobo oluthile lwenkxaso kumxholo oyintloko kwindlela ye-satellite sites kuya kunceda ukukhupha abakhuphisana nabo kwiindawo eziphezulu zeziphumo zophando. Le yokugqibela kufuneka idalwe ngesandla, eyandisa iindleko kwaye ichaphazela ukubunjwa kweendleko zokunyuswa kwe-SEO ngenyanga ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kulwando. Kodwa ukuzisa iqela lesathelayithi kumgangatho othile womgangatho kukuvumela ukuba usondeze indawo yabo kumaphepha okuqala, ngaphandle kokuvusa nakuphi na ukukrokrela phakathi kweenjini zokukhangela.

Kwakhona kwiindlela zegrey, ixabiso eliphantsi le-SEO website promotion ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ibhekisa kutshintshiselwano lwekhontrakthi yamakhonkco. Izibonelelo ezininzi, ngokukhethekileyo ezikwisihloko esifanayo, zinokuvuma ukuthumela amakhonkco kwiindawo zomnye nomnye. Kule meko, ungalibali ukuba amakhonkco aphumayo ahlala ephethe ubungakanani obuthile bobunzima kunye nabo, ngoko ke abanini besiza abanobuqhophololo babasusa ngokuhamba kwexesha. Ngaphandle kwesimo sengqondo esibi se-injini yokukhangela yehlabathi ngokubhekiselele kwinto efana nokuthunyelwa kweendwendwe, yalela ukunyuswa kwewebhusayithi ye-SEO engwevu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Oku kunokwenzeka ngokuthumela izithuba zeendwendwe kwiindawo ezihloniphekileyo kwisihloko esifanelekileyo. Injongo yezithuba zeendwendwe ezinjalo kukuba nethuba elikhulu lokufumana i-backlinks esemgangathweni ephethe ubunzima bazo. Kwakhona, kucetyiswa kakhulu ukuba ubhale izicatshulwa zekhonkco ngesandla ukuze yonke into ibonakale yendalo ngokupheleleyo.

Iinkonzo ezingwevu zokukhuthaza iwebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy vumela ukusetyenziswa kweminyango, eya kuxoxwa ngayo kwicandelo elichaza iindlela zomnqwazi omnyama we-SEO ebanzi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Abanye abantu bahlela oku njengendawo emnyama engwevu ye-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ehlala isetyenziswa hayi ngeenjongo ezikhohlakeleyo, kodwa ngaphandle kokukhohlisa ziingcali ze-SEO eziqalayo. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngamanye amaxesha i-SEO master ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy unokuwela ngenxa yokubawa, usebenzisa kungekuphela nje ukukhuthazwa, kodwa kunye nokwenza imali ngomxholo. Ngokusebenzisa i-pop-ups, i-pop-unders kunye nezinye i-cofa-jacking, kunokwenzeka ukuba ufumane umvuzo obalaseleyo, kodwa kwangaxeshanye inzuzo yexesha elifutshane. Ukusetyenziswa kakubi okugqithisileyo kwentengiso kubangela ukulahleka kwetrafikhi yokukhangela kwisixhobo. Ke ngoko, musa ukuwela kwi-bait yekhwalithi ephantsi, nokuba yintengiso ye-SEO engabizi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngokubanzi, iinkonzo ze-SEO ezingwevu ezimnyama ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kwaneeprojekthi ezinkulu zidla ngokusondela. Umzekelo, ixabiso lokunyuswa kwe-SEO kwivenkile ye-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ngamanye amaxesha baququzelela umbutho wamaphepha "ethegi", azaliswe ngokukhethwa kweemveliso ezihambelana nemibuzo ethile yokukhangela. Emva kokuba zizaliswe ngeemveliso ezifanelekileyo, kufuneka zifakwe ngokuqhubekayo kwi-navigation. Konke oku kufuna umgudu kunye nexesha, kwaye i-traffic kufuneka ilungelelaniswe ngokukhawuleza kwaye ingabizi. Kungenxa yoko le nto ezinye ii-SEOs ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Baqala nje ukuvelisa amaphepha kwisikali esikhulu, ngaphandle kokujonga icandelo lomgangatho. Konke oku ekugqibeleni kukhokelela ekunyuseni okufunwayo kwi-traffic, kodwa ekunciphiseni inani leentengiso, ukudibanisa isalathisi kunye nokuwohloka kokuziphatha. Yonke into iphela ngokuvalwa kwesiza.

Ukushwankathela imeko malunga newebhusayithi ye-SEO engwevu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyafaneleka ukuba uqaphele ukuba isigqibo sokusebenzisa ukukhuthazwa kwe-SEO nakweliphi na ixabiso ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy I-shades emnyama iya kuhlala idibene nomngcipheko othile. Ngamanye amaxesha i-SEO optimizers ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyenzeka ukuba uqhube ngempumelelo phakathi kokuvalwa, kodwa akukho mntu unokunika iziqinisekiso ezipheleleyo zokhuseleko lwezenzo ezenziweyo. Kuyimfuneko ukuva ngokucacileyo umda owamkelekileyo onokwenzeka, ngaphandle kokuwugqithisa, ukuze ungaweli phantsi kwesohlwayo seerobhothi zokukhangela. Ukulinganisa okunjalo kunokutshabalalisa naliphi na ishishini. Nangona kunjalo, kulabo basajonga ixabiso le-SEO yokunyuswa kunye nokunyuswa kwendawo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , iindlela ezikhethiweyo ezingwevu, sikucebisa ukuba ungaxhonywa kwimeko efanayo. Kuya kufuneka ubonise intelekelelo yakho rhoqo kwaye uze nento entsha. I-algorithms ye-injini yokukhangela ihlaziywa rhoqo, iqinisa iimfuno zoluhlu lwezixhobo, ke ungalibali ukuba oko kwakuvunyelwe ngokwemigaqo ye-SEO optimization. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Izolo, isenokungavunyelwa ngomso.

Ukunyuswa kwe-SEO emnyama kunye nokunyuswa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy zibandakanya ubuqhetseba obungavumelekanga ziinjini zokukhangela, ezikhokelela ekwandeni kwezikhundla kumanqanaba. Kwiindlela ezifanayo zokuphucula i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kungekudala okanye kamva, ii-injini zokukhangela zisebenzisa izohlwayo, kubandakanya ukuvala uvimba. Ngaphandle kwento yokuba namhlanje zibonwa ngakumbi nangakumbi, ngenxa yoko ukwenziwa kwe-injini yokukhangela emnyama. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ilahlekelwa ukubaluleka kwayo, kusekho abantu abakulungele ukuzisebenzisa ngenxa yenzuzo ekhawulezayo. Ngokwenene, eyona njongo iphambili ye-SEO emnyama kunye nokunyuswa kweWebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy - oku kukuhlutha ngokukhawuleza kwezikhundla kwimigca ephezulu, ngeenkqubo zokuzenzekelayo, ukuveliswa kobuninzi kunye nokuphulwa kwee-canons ezisungulwe yiinjini zokukhangela. Iqhinga le-SEO elimnyama ngokukhawuleza ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy izisa isayithi phezulu, kodwa kwangaxeshanye ibeka ubutyebi phantsi kwezihluzo zophendlo okanye iyekiswe ngoko nangoko. Ngamanye amaxesha le mingcipheko ithetheleleka ngeengeniso eziziswayo. Kungenxa yoko le ndlela ikhethwa ngabakwa-scammers abafuni ukulinda ixesha elide. Kwakhona ukukhuthazwa kwe-SEO emnyama ekukhangeleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kunokubizwa ngokuba sisicwangciso sokutshabalalisa iiWebhusayithi zabakhuphisana nabo. Ukwenza oku, kuyimfuneko ukubonelela ngeerobhothi zokukhangela kunye nezicelo zokukopa, kunye nokuseka amakhonkco kwimithombo yangaphandle, umgangatho oshiya kakhulu. Kuya kufuneka usebenze ngophononongo kunye nezimvo, ubhekiselele kwimithombo embi ye-Intanethi kuzo. Ukuba abakhuphisana nabo basebenzisa intengiso yeemeko, kufuneka ufanise uhlahlo lwabiwo-mali lwabo. Kufanelekile ukukhumbula ukuba kwiinyanga enye ukuya kwezintathu zomsebenzi onjalo indawo iya kuvinjelwa ngenxa yecala okanye icinywe ngokupheleleyo.

Kwiindlela eziphambili zesetingi ze-SEO ezimnyama ezinjalo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Okokuqala, zibandakanya umbhalo ongabonakaliyo, ozaliswe yimikhondo emininzi. Ukuze okubhaliweyo kufihlwe, ungenza ifonti ibe mncinci kakhulu okanye ukhethe umbala ohambelana nombala wephepha. Ngokukhuthazwa kwewebhusayithi ye-SEO enjalo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy umsebenzisi, ekulo vimba, akayi kubona iileta, kodwa kwiinjini zokukhangela okubhaliweyo kuya kucaca. Kwakhona kunokwenzeka ukufihla amakhonkco emva kweempawu zokubhala okanye kwimifanekiso emincinci, engabonakaliyo. Hi ndlela leyi, namhlanje ukuguqulwa kolu hlobo kucingwa ngokulula, ngenxa yoko le ndlela ngokuthe ngcembe iphulukana nokubaluleka kwayo.

Indlela elandelayo yekhasi lewebhusayithi emnyama SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ebizwa ngokuba yi-cloaking. Iqulethwe kwinto yokuba enye isibonelelo iqulethwe ngaxeshanye: ulwazi olujoliswe kubasebenzisi, oluluncedo kubo, kunye nomxholo ojoliswe kwi-bots yokukhangela, egcwele ngokupheleleyo amagama angundoqo kunye nezixhumanisi eziphukileyo. Ngaphezu koko, ngamnye kubo ubona kuphela oko akufunayo. Oku, ngokuqinisekileyo, kuyingozi enkulu, ekubeni ukukhuthazwa kwe-SEO enjalo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ekubhekiselwa kubo kuphela njengobuqhophololo, uhlwaywa ngokuvalwa ubomi.

Enye indlela yokunyuswa kwe-SEO engekho mthethweni ukuya phezulu kukudala ifama yokukhulisa amakhonkco, okuba iindawo ezininzi zobuxoki ezizaliswe ngamakhonkco omnye komnye. Ngamanye amazwi, ukuthenga ifama yekhonkco ngenzuzo kuthetha ukuhlawula ixabiso eliphantsi le-SEO website promotion ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy uhlobo olungekho mthethweni. Ukukhankanywa okukhethekileyo kufuneka kwenziwe ngokutshintshisa, intsingiselo yokutshintsha umxholo oye wafumana amanqaku aphezulu ngento eyahlukileyo ngokupheleleyo. Kule meko, ukunyuswa kwe-SEO ukuya phezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ubuqhetseba abubonakali kuphela ukukhangela iirobhothi, kodwa nakubasebenzisi ngokwabo. Befuna ukufumana uhlobo oluthile lolwazi, bacofa ikhonkco kwaye bazifumanele kwiphepha elinokungalindelwanga kubo imixholo. Amaxesha amaninzi, ukutshintshiselana kusetyenziswa ngabanini beesayithi ezithengisa izinto ezithintelweyo.

Olunye uhlobo lweenkonzo zokukhuthaza i-seo ezingekho mthethweni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy - oku kunyuswa kokwenziwa kwezinto zokuziphatha ezinefuthe elithe ngqo kuluhlu lwezikhundla. Okukhona abasebenzisi bendwendwela isayithi, kokukhona inqanaba eliphezulu kwiziphumo zophendlo. Le nkonzo iquka ukudala i-robot, phantsi kweemeko zabantu bokwenyani, ityelela indawo, ngaloo ndlela ikhulisa ukubaluleka kwayo. Ukuba kukho ubuqhetseba kwi-SEO website promotion in 10 ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ifunyenwe, ngoko ke isibonelelo siwela phantsi ixesha elide

IiSatellite zinokubizwa ngokuba sesona sixhobo sithandwa kakhulu kwiinkokeli ze-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Baye bafumana udumo kwiminyaka engaphezu kweshumi eyadlulayo. Yintoni umsebenzi wabo? Ngokugxotha abakhuphisana nabo, amaxesha amaninzi bezentengiso, ukusuka kwizikhundla eziphezulu, bayakwazi ukukhuthaza i-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy umthombo ongundoqo. Ngokubeka amakhonkco kwiindawo zesathelayithi ezincedisayo, iprofayili yomxholo oyintloko isekiwe kwaye yenziwe. Ngaphezu koko, ngaphakathi kwenethiwekhi eyenziweyo yeesathelayithi, ukwanda kobunzima kunye "nezisu" kwenzeka ukudluliselwa okulandelayo kwiWebhusayithi ephambili, emva koko ukuhamba kwabasebenzisi bayo kwenziwa. Khumbula ukuba ukuba uthatha isigqibo sokuyalela ukunyuswa kwe-SEO kwendawo yakho ukuya phezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngendlela engekho mthethweni ngolo hlobo, umngcipheko wokuvezwa uphezulu kakhulu. Ngokukhawuleza ukuba inkqubo ibona izenzo zobuqhetseba ezinxulumene nokunyuswa kwe-SEO ukuya phezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , umxholo uya kuba phantsi kohluzo ngoko nangoko. Ke, okokuqala, kuya kufuneka ufumanise ukuba zingakanani iindleko ze-SEO zeWebhusayithi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy usebenzisa iisathelayithi kwaye uthathe isigqibo sokuba ukulungele na ukubeka esichengeni le mali. Ngapha koko, amaxesha amaninzi iindleko zisenokungabi nalo nexesha lokuhlawula.

Nangona kunjalo, siya kutyhila iintlobo eziphambili zeesathelayithi. Eyokuqala ukuba iqwalaselwe luhlobo olufanayo lwe-static, oluye lubekwe kwiindawo zokubamba ngaphandle kwentlawulo, zihlala zingahlaziywa. Akunjalo nje ukuba kunzima kakhulu ukukhuthaza, kodwa zikwafumaneka rhoqo kwiinjini zokukhangela. Nangona kunjalo, banokubonisa ukusebenza kwabo ukuba ufuna ukwenza unyuso lwewebhusayithi ye-SEO ngexabiso eliphantsi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngenxa yenani elikhulu lezinto zothungelwano oludaliweyo. Uhlobo lwesibini lunokubizwa ngokuba ziisathelayithi eziguquguqukayo eziphucukileyo. Ngenxa yokuba, ngokungafaniyo neyokuqala, zihlaziywa rhoqo, kunzima ukuzibona ngeerobhothi zokukhangela. Ngaphezu koko, ziqulethe ulwazi olunomdla kunye noluncedo kubasebenzisi, ngenxa yoko bafuna umzamo ongakumbi kunye neendleko zokudala. Kuvela ukuba ixabiso lokunyuswa kwe-SEO ukuya phezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy xa usebenzisa iisathelayithi eziguquguqukayo, iphezulu kancinane kunezinye zazo ezimile. Uhlobo lwesithathu lwesathelayithi lubizwa ngokuba ngamacango. Ezi ziindawo ezimele zodwa ezenzelwe amagama angundoqo anomthamo ophantsi, angomxholo ongenamsebenzi, kodwa kwangaxeshanye uqondisa ngamandla iindwendwe zephepha kwindawo ephambili ngokuphinda kuqondiswe kwiJavaScript. Zenziwa ngokuzenzekelayo.

Njengoko bekutshiwo ngaphambili, amaqhinga okunyuswa kwe-SEO emnyama kwiinjini zokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Nangona ijolise ekubuyiseleni ngokukhawuleza, kuyingozi ngokungeyomfuneko kwaye, ngokwexesha lokusetyenziswa, kusekude kakhulu. Nangona kunjalo, kukho iinkosi zokunyuswa kwe-SEO kunye nokwenza ngcono kwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ezikwaziyo ukwandisa ubomi besathelayithi ngayo yonke indlela, ngokufihla ubunyani bobukho bazo kwiinjini zokukhangela. Kuyavela ukuba oku kunokwenzeka ukubulela, umzekelo, ukwenza zonke iintlobo zohlaziyo kwiphepha. Kwakhona, ngaphakathi kweesathelayithi, kufuneka kusetyenziswe inkqubo yokudibanisa equlethe amanqanaba amaninzi. Intsingiselo ye-SEO enjalo emnyama kukukhuthaza indawo ukuya phezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuya kubakho ukudalwa kohlobo lwepiramidi, inqanaba eliphantsi elizaliswe ngokusetyenziswa okuphezulu kweendlela ezingekho mthethweni. Inqanaba eliphezulu, kwaye ngokufanelekileyo indawo isondele kumthombo oyintloko, iindlela ezimbalwa ezinqatshelwe zisetyenziswa kuyo. Oko kukuthi, umphantsi omnyama ngokuthe ngcembe ujika ube mhlophe ukuya phezulu. Ngale ndlela yokukhuthaza i-SEO ekukhangeleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Izohlwayo ezivela kwiirobhothi zokukhangela zihlala zijoliswa kuphela kwiindawo ezithile zomxholo, ezinokuthi zibekwe ezantsi kanye. Ukuya kumlinganiselo othile, kuyenzeka ukuthintela ukurhanelwa kweenjini zokukhangela ngeendlela ezifanayo, kodwa ezingafaniyo, imixholo yeesathelayithi ngokunxulumene nomthombo oyintloko. Kwakhona kufakwe kwiindleko zokunyusa indawo ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , nokuba akukho mthethweni, kufuneka ubandakanye ukubhala kwakhona okunentsingiselo kumagama angundoqo kwaye aqondakalayo kumsebenzisi. Kuyimfuneko ukuba kuqinisekiswe ukuba okubhaliweyo akubukeki ngathi bubuvuvu obugqithisiweyo bugaxekile. Kungcono ukusingatha iisathelayithi kwiindawo ezahlukeneyo zokubamba. Kule meko, kuyimfuneko ukusebenzisa iindidi zeenjini, kwaye ukuyila kwabo kwangaphandle akufanele kufane.

Kuzo zonke ezi ngasentla, sinokugqiba ukuba injini yokukhangela i-SEO Website promotion ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , olwenziwa ngeendlela ezingekho mthethweni, lusekelwe ekungafezeki kwe-algorithms ye-injini yokukhangela. Iyakwazi ukukhuthaza iWebhusayithi ngexesha elifutshane, ngokungafaniyo ne-SEO ekhuselekileyo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , phakamisa isibonelelo ukuya phezulu kakhulu kwiinkqubo zokulinganisa, kodwa kwangaxeshanye kuthetha ukunyanzeliswa kwesohlwayo nangaliphi na ixesha. I-Skyrocketing nge-SEO ekhawulezayo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , umxholo unokuwa ngokukhawuleza, ulahlekelwe yi-traffic kwaye ube neengxaki ezinkulu ngokukhuthazwa kwixesha elizayo. Kungenxa yoko le nto kuyimfuneko ukucinga nzulu malunga nomba wokusetyenziswa kwayo. Akunjalo ukuba nomonde kwaye wenze i-SEO efanelekileyo? ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ukuze ngenye imini ungalahlekelwa yiyo yonke into

Njengoko bekutshiwo ngaphambili, ukunyuswa kwe-SEO kwiinjini zokukhangela zangaphandle ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy yavela kwiYunivesithi yaseStanford, apho uLarry Page kunye noSergey Brin baphuhlise iprojekthi ye-BackRub, eyayijoliswe ekufundeni ukuba inani lezibonelelo ezidibanisa neWebhusayithi lichaphazela njani ixabiso leWebhusayithi. Isiphumo somsebenzi sasiyi-algorithm ye-PageRank, ngenxa yokuba ukufaneleka kweziphumo kwaba phezulu kakhulu kunokuba apho amaphepha anenani elikhulu lamabinzana aphambili ahlala ephambili. Ngokubhekiselele kwi-injini yokukhangela yaseRussia, kufuneka kuqatshelwe ukuba umbono wokunyuswa kwe-SEO ekukhangelweni kwe-ru ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy nayo yavela kuphela ekupheleni kwenkulungwane yamashumi amabini. Isiseko se-SEO yeenjini zokukhangela zaseRashiya ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ekuqaleni kwakukho uludwe lwamagama angundoqo, aqhutywa ngoomatshini kuphela. Ke, umxholo ogqitywe ngokugqithisileyo ngamabinzana aphambili ngokukhawuleza unyuke waya kwi-TOP. Kodwa le ndlela yokunyuswa kwe-SEO kwi-injini yokukhangela yaseRashiya ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngokukhawuleza yaqala ukubonisa ukungasebenzi kwayo. Kule nkalo, ukwenzela ukulwa nokulawula kwe-spam kwiinjini zokukhangela zaseRashiya, kwi-2015, yasungula i-"Minusinsk" yokucoca, ejezisa i-spam yekhonkco.

Namhlanje, iinkqubo zokubeka ezi njini zokukhangela zihluke omnye komnye, kwaye ngoko ke ukukhuthazwa kwe-SEO kwiinjini zokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy zenziwa ngokwahlukileyo. Umzekelo, ukwenza i-SEO yokukhuthaza indawo kwi-ru ukukhangela ukuya phezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ugxininiso luphambili kwiimetriki zokuziphatha, ngelixa usenza usetyenziso lwe-injini yokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ngaphantsi kwe-injini yokukhangela yehlabathi, ingqwalasela eninzi ihlawulwa kuncedo lomxholo kunye nokuphindaphinda kohlaziyo lwawo. Ngokumalunga ne-SEO yengingqi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kuyafaneleka ukuba uqaphele apha ukuba injini yokukhangela iboshwe kuphela kwilizwe. Kodwa ukunyuswa kwe-SEO ukuya kwi-10 ru search ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kubaluleke kakhulu ukongeza idatha esuka kwi-domain binding region, ekubeni le injini yokukhangela ibeka ngokwendawo, ngenxa yoko i-subdomains yengingqi ibuyiselwa kuqala. Ke ngoko, ukuba isibonelelo sidinga ukunyuswa kwendawo, ke kwisiza se-SEO kwi-ru search ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufanelekile ukwenza amacandelwana kwindawo nganye yobukho. Ngokumalunga nobunzima bekhonkco, kunokuqatshelwa ukuba ixabiso lokunyuswa kwe-SEO yinjini yokukhangela yehlabathi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ukwanda kwayo ngokukhawuleza kuhlala kubandakanya, ngelixa i-SEO ye-injini yokukhangela yaseRashiya ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy inika ingqwalasela engaphezulu hayi kubuninzi bayo, kodwa kumgangatho. Ngaphezu koko, amakhonkco amaninzi kakhulu, ukukhangela kunokuvala nje uvimba.

Kubaluleke kakhulu kwi-SEO ephezulu yokukhangela eRashiya ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy izinto zokuziphatha, ezibandakanya ixesha elichithwe kwiphepha, inani lembuyekezo, ukuba nzulu kangakanani umsebenzisi kumxholo, kunye nabanye, bamisela umgangatho womthombo ngokwawo. Ukwenza usetyenziso lwe-SEO lwe-injini yokukhangela yehlabathi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , izinto zokuziphatha, ngokuqinisekileyo, nazo zifanelwe ingqalelo, kodwa kungekhona kumlinganiselo omkhulu kangako. Kuyafaneleka ukuba uqaphele ukuba, ngokungafaniyo ne-injini yokukhangela yaseMelika, uphendlo lwaseRashiya luzohlwaya kakhulu ngenxa yokukopela izinto zokuziphatha. Phantse okufanayo kunokuthiwa malunga neemeko zorhwebo. Kulo mbandela, inkampani ye-injini yokukhangela nayo ayikhethi kakhulu malunga neqondo lokuchazwa kwayo, elingenakuthethwa malunga ne-injini yokukhangela. Kule njini yokukhangela, izinto zokurhweba zokurhweba zinikwa ingqwalasela enkulu. Kungenxa yoko le nto, ukwenza unyuso lwe-SEO ukuya phezulu kwi-ru search ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kuyimfuneko ukubeka ugxininiso kwifomathi yokubonisa ixabiso, kumthamo owaneleyo we-matrix yemveliso, ekuzalisekeni kwedatha ekuhanjisweni, ukuhlawulwa kunye nokubuyiswa kweemveliso, ngokufumaneka kolwazi loqhagamshelwano. Kwakhona kwi-SEO engcono ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kule injini yokukhangela kuyafaneleka ukubhalisa izinto zentengiselwano ngokuchanekileyo. Iziza ezinomgangatho ophezulu wokucaciswa kwezinto zorhwebo kwi-ru search zibekwe kwizikhundla eziphezulu, ezibonakaliswa ngokucacileyo ngama-aggregators ahlukeneyo, uluhlu lwazo lukhulu kakhulu. Iimfuno ezingqongqo ngakumbi zophendlo lwe-ru kunye nenani elipheleleyo lamabinzana aphambili.

Ngokubhekiselele kwizinto ezibhaliweyo, zombini iinjini zokukhangela zinokungavisisani apha. Umzekelo, ukwenza i-SEO yokunyusa kuphendlo lwaseMelika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kungcono ukusebenzisa izicatshulwa ezinkulu, ngelixa i-robot yesibini yokukhangela imigca emibini kwiphepha lonke yanele. Kodwa i-injini yokukhangela yaseMelika inyanisekile kubukho beempazamo, zombini upelo kunye neziphumlisi, kunye nesimbo. Ke ngoko, nge-SEO, injini yokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka nje udale izinto eziluncedo kubasebenzisi. Ukuqhuba i-SEO yokukhuthazwa kwendawo yokukhangela yaseRashiya ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyimfuneko ukubeka iliso ngokungqongqo kokubini ukungabikho kwazo naziphi na ii-typos kunye nokwahluka ngokubanzi komxholo. Kodwa, ukuba ubhale iitekisi zokukhangela i-ru, unokulibala malunga nabo okwethutyana, kuba eyona nto iphambili apha kukuboniswa komgangatho ophezulu wolwazi, kwaye hayi ukuhamba rhoqo. Kodwa ixabiso lokunyusa injini ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ukukhangela kumazwe kufuneka kubandakanye ukuhlaziywa rhoqo komxholo, kodwa oku akuthethi ukuba le njini yokukhangela ayinikeli ingqalelo kumgangatho.

Kuyafaneleka ukuba uqaphele ukuba zombini iinkqubo zikhetha ukubeka iisayithi ezindala phezulu, ngoko ke i-SEO yendawo encinci ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ifuna, omnye unokuthi, ubugcisa obungakumbi. Ixabiso lokukhuthazwa kwe-SEO kwi-Russian search ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy akukho mfuneko yokuphuhlisa inguqulelo yeselula yesiza. Apha, le nyaniso ichaphazela kuphela izinto zokuziphatha, ezingenakuthiwa malunga ne-injini yokukhangela yehlabathi. Kule meko, ixabiso le-SEO website optimization ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ukuphuhliswa kweprojekthi yee-smartphones kunye neetafile kufuneka zibandakanywe. Ukuba nenguqulelo yedesktop kuphela, akukho thuba lokufikelela phezulu kwiziphumo zokukhangela.

Le njini yokukhangela ikwajonga ngokungqongqo idatha yokuthembeka kwayo. Ingcali ye-SEO yobungcali ekunyusweni kwewebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy isoloko igxininisa kwinto efana ne-E-A-T, igama elithetha ngokwalo. Ndiyabulela kuye, ulwazi alukhangelwa kuphela ukuthembeka, kodwa kunye negunya kunye nobuchule. Nokuba ukwenza unyuso lwe-SEO kwi-Intanethi akubizi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kufuneka uhlale ubeka esweni ukuchaneka kunye nokuchaneka kwedatha, leyo, ngaphezu koko, akufanele iphikisana nezikhundla zeengcali kwiinkalo ezifanelekileyo. Kwakhona, isantya sokulayisha sibaluleke kakhulu kwi-injini yokukhangela yehlabathi, engenakuthiwa malunga ne-injini yokukhangela yaseRashiya. Le yokugqibela inyanisekile kakhulu kwesi salathisi, esikwafanelekile ukuba siqwalaselwe ukuba uqala ukwenza i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

Njengoko sele kucacile, impendulo yombuzo ingaba yimalini ukukhuthazwa kweWebhusayithi ye-SEO kubiza? ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iya kuxhomekeka ekubeni yeyiphi injini yokukhangela ye-SEO elungiselelwe ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka iphunyezwe. Iziphumo zezi njini zokukhangela ziya kubonakala zihlukile.

Ngokomzekelo, emva kokuphakanyiswa kwe-SEO ephezulu yesayithi kwi-ru search ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy isibonelelo siya kuthatha izikhundla eziphezulu kwifom elandelayo: ubukhulu besihloko bukhawulelwe kwi-80, kunye nenkcazo - abalinganiswa be-170. Inkcazo iya kubonisa idatha efanelekileyo kakhulu ngokwenkqubo, kwaye kungekhona umxholo wethegi ngokwayo. Kwi-injini yokukhangela yaseMelika, ezi zikhombisi zihambelana ne-70 kunye ne-140, ngokulandelanayo. Kwaye apha imixholo yethegi sele ibonakala kwinkcazo. I-Favicon emva kweWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kwi-injini yokukhangela yaseRashiya ibonakala kwiziphumo zokukhangela, eyenza i-snippet ibe yinto ekhangayo kakhulu. Kwaye kwi-injini yokukhangela yehlabathi iboniswa kuphela kwi-mobile version, apho injini yokukhangela ngokwayo "ingcambu" kakhulu. Emva kokulungiswa kwe-SEO kunye nokukhuthazwa kweWebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kukhangelo lwaseRashiya, ii-icon ziya kuboniswa kwiziphumo zophendlo ezibonelela ngolwazi oluthile malunga nomxholo. Ngokomzekelo, amaphepha athile kuphela aneempawu ezisemthethweni, uluhlu lwazo olubandakanya izixhobo zikarhulumente, amaziko enkonzo kunye nabanye. Kwakhona, ii-icon ezithile zibonisa ukuthandwa komxholo othile phakathi kwabasebenzisi. Kuyavela ukuba ukuze ukhuthaze isibonelelo kufuneka uqokelele i-capacious, iqhekeza elihle ledatha, ngamanye amagama, i-snippet, eya kuthi, eneneni, ibe yinxalenye yokukhuthazwa kwe-SEO yesayithi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy .

Kwakhona, ukucinga malunga nokukhuthazwa kwewebhusayithi ye-SEO ukuthenga ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kufuneka uthathele ingqalelo into yokuba xa ungenisa umbuzo ofanayo, iinjini zokukhangela ezahlukeneyo ziya kubonisa iziphumo ezihluke kancinci kwenye kwenye. Ngokomzekelo, i-injini yokukhangela yaseRashiya ibeka ubukhulu becala i-aggregators kwizikhundla zokuqala, ngelixa i-injini yokukhangela yaseMelika ibeka iisayithi ezinomxholo weprofayili ehambelanayo. Ingcali ye-SEO enamava yokukhuthaza iwebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngokuyimfuneko ithathela ingqalelo ukuba yeyiphi kwiinkqubo uvimba oza kufumaneka ngokulula ngakumbi xa kusenziwa undoqo wesemantic.

Nangona kunjalo, kunokuqatshelwa ukuba nokuba yeyiphi injini yokukhangela ogxile kuyo xa i-SEO ilungiselela amaphepha eWebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kusoloko kuyimfuneko ukuvelisa umxholo okumgangatho ophezulu wesayithi, ngokusekelwe kwizinto ezifana nokuba luncedo, ukunyaniseka, ukufunda nokubhala kunye nokulula ukusetyenziswa. Oku kuya kubizwa ngokuba yeyona ntengiso ye-SEO engcono ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuzo zonke iinjini zokukhangela

Wonke umntu uyazi malunga nobukho bemithombo yeWebhu ejoliswe ekuthengiseni iimpahla kunye neenkonzo okanye ukuthengisa uphawu oluthile. Iindawo ezinjalo zihlala zihlulwe zibe ziintlobo ezintathu: amakhadi oshishino, iikhathalogu kunye neendawo zenkonzo.

Yenza i-SEO optimization ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy IWebhusayithi yekhadi leshishini ayisoloko isisenzo esifanelekileyo. Emva kwayo yonke loo nto, inkampani enomthombo onjalo phantse isoloko ikhangelwa imibuzo yebhrendi ethile. Nokuba kubiza kakhulu ukuthenga ukunyuswa kwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kwiindawo ezinjalo - akuthethi ukuba kunenzuzo ukuzikhuthaza. Kuphela kwiimeko apho ii-arhente okanye abahlanganisi bamkela izicelo kufuneka i-SEO ngokwenene ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy .

Kodwa odola ukunyuswa kwe-SEO yeWebhusayithi yenkampani ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iinkonzo zithetha ukwandisa uguqulo lwesi sixhobo. Namaziko aphantsi kwee-arhente zentengiso afuna uncedo lwe-SEO Web studios ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Emva kwayo yonke loo nto, abathengi abayi kuza ngokwabo, kodwa i-SEO evela kwi-arhente yentengiso ingabazisa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ewe, kunyuso olubanzi lwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Isitudiyo sentengiso kufuneka sibe nabasebenzi baso hayi iingcali kuphela kwishishini lentengiso. Apha kufuneka ufumane ingcali ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kungenxa yoko le nto kufanelekile uku-odola ukunyuswa kwe-SEO kwi-Intanethi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kwiinkampani eziziingcali kweli candelo. Kufuneka kuqatshelwe ukuba ixabiso le-studio yokukhuthaza i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy inxaxheba kwintengiso ibandakanya ukuthathela ingqalelo iimpawu zomntu ngamnye zeprojekthi.

Ngokuphathelele kwiziza zolawulo, apha kufuneka ukhethe ukunyuswa kwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuxhomekeke kuhlobo lomthombo onjalo. Ke ukuphuculwa kwe-SEO yenkampani ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ukuthengisa iimpahla ezibizayo kunokwenzeka kuphela ukuba ngaphezulu kwesiqingatha seziphumo zophendlo azigcwaliswanga ngabaqokeleli kunye nabalawuli. Iindleko zoluhlu lwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iimveliso ezivela kumvelisi othile azihlali zichanekile ngale ndlela, engenakuthethwa malunga nokunyuswa kwe-SEO ebanzi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iivenkile ezininzi ze-intanethi

Okwangoku, phantse wonke usomashishini obandakanyekayo ekuthengiseni, nokuba ngusomashishini onamava okudala wavula ishishini lakhe okanye umntu oqalayo ongekabinawo amava akhe, umntu omtsha, intloko yenkampani enkulu okanye umnini wabucala, usebenzisa i-Intanethi. ukuphumeza nokudlulisa izimvo zakhe kwinginginya yabantu. Le ndlela yokuthengisa iimpahla kudala yazimisa njengemodeli yeshishini elisebenzayo. Kwaye oku akumangalisi, ekubeni ukuphuhliswa kwamajelo onxibelelwano nge-elektroniki kunika umthengi ithuba lokuthenga iimpahla azifunayo ngaphandle kokushiya ikhaya. Kwakhona, ukukhula okukhawulezayo kwe-e-commerce kuququzelelwa kuphuhliso lwabaqhubi be-logistics, okwenza kube lula ukuhambisa iimveliso ezithengiweyo kumthengi ngokukhawuleza nangexabiso eliphantsi. Ukuphumeza umbono wokwenza ivenkile yakho ye-intanethi ngexesha lethu akunzima kangako, nangona kufuna iinzame ezithile zengqondo kunye neendleko zemali. Okubaluleke ngakumbi kukuba ivenkile ye-intanethi iya kuqalisa ukuthengisa kwaye ikhule okanye iprojekthi iya kufuneka ivalwe emva kwexesha elithile. Ukuze ungasileli kwixabiso elifanelekileyo, kodwa ukhuphiswano lwe-elektroniki lwemarike, kufuneka uququzelele isikhundla esifanelekileyo kwaye u-odole ukunyuswa kwe-SEO kwivenkile yakho ye-intanethi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Oko kukuthi, isiseko sesicwangciso sokukhuthaza indawo yokuthengisa ye-elektroniki kufuneka yakhiwe kumacandelo amabini aphambili: isicwangciso sezoqoqosho, esibizwa ngokuba yintengiso, kunye nezobugcisa, oku kuthetha ukuba iteknoloji kunye ne-hardware, apho ukukhuthazwa kwe-SEO yeWebhusayithi yevenkile ye-intanethi ihambelana ngokuthe ngqo. . ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy .

Masiqaphele ngokukhawuleza ukuba ukukhuthazwa kwe-SEO ngokukhawuleza ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Akukho mveliso yalo naluphi na uhlobo. Kwinqanaba lokuqala, ukunyusa uhlahlo lwabiwo-mali, kuyimfuneko ukumisela uluhlu lwemveliso, oluya kukuvumela ukuba ungasasazwa kumaqela emveliso kwaye uya kusindisa imali ekuququzeleleni i-intanethi ye-intanethi, intengiso kunye nemiba eyahlukeneyo yobugcisa. Ngokuhlalutya ulwazi oluqokelelweyo oluvela kubathengisi kunye nabezoqoqosho, kunokwenzeka ukwenza into ebizwa ngokuba yi-offer, oko kukuthi, isiphakamiso somthengi, ngokusesikweni kunye nangaphandle, oko kukuthi, kweliphi iqokobhe eliza kupakishwa, kwaye ucinge uyilo. Umnikelo owenziwe kakuhle usebenzisa i-SEO ukukhuthaza iimveliso ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , iya kukuvumela ukuba uqinisekise umthengi ukuba, phakathi kwazo zonke izibonelelo ezifanayo, kufuneka akhethe imveliso kule ndawo yokuthengisa. Uluhlu olupheleleyo lwemisebenzi yokuthengisa ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ukuzoba unikezelo kumthengi alubandakanyi iindleko ezinkulu zemali kunye nexesha, ngakumbi ukuba unikezela umsebenzi onjalo kumsebenzisi wengingqi we-SEO ukukhuthaza ivenkile ye-intanethi ngamaxabiso afanelekileyo. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Nangona kunjalo, kulula ukwenza isigqibo sokuba uza kuthengisa ntoni, gqamisa abaphulaphuli bakho kwaye uzenzele eyakho, ngokungafaniyo nabanye, ukuthengisa ngaphandle kokunyuswa kwe-SEO yeWebhusayithi yevenkile ye-intanethi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngamanye amaxesha kuvela ukuba akonelanga

Into elandelayo yokumisela ngummandla oza kuqala kuwo. Ukuba ukuthengisa kuchaphazela ummandla othile, kwaye hayi ilizwe lonke, kuyafuneka ukuba kwenziwe ukwenziwa kwe-SEO yemveliso ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kubandakanywa ugxininiso kwimarike yendawo ethile, eya kuvumela ukuba imodeli ikhutshwe apho kunye nokusebenza kwayo kuhlolwe. Oko kukuthi, ukunyuswa kwe-SEO kummandla kuyimfuneko ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngendlela, ukhuphiswano kwindawo encinci luncinci kakhulu kuneendawo ezinkulu. Iinjini ezininzi zokukhangela zikwadwelisa amashishini asekhaya kuqala. Nokuba umbutho ujolise kuyo yonke iRashiya, usakhuthaza i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngcono ngokubhekisele kwiindawo ezithile. Kwaye, ewe, akufuneki wongeze imimandla engeyomfuneko xa i-SEO ilungisa ivenkile ekwi-intanethi. Nokuba umnini sayithi akabonisi ukuxhomekeka kwendawo yephepha, iinjini zokukhangela ngokwazo ziyakwazi ukwahlula olu lwazi kwicandelo elithi "Abafowunelwa". Yingakho ukukhuthazwa kwevenkile kwi-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ibandakanya ukubunjwa kwale block ngedatha yedilesi epheleleyo, imephu yendlela yokufika kwindawo, iifoto zevenkile kunye ne-geolocation, njalo njalo. Ukuba iintengiso zihamba kwaye zikhule, ngoko unokuhlola ngokukhuselekileyo ezinye iindawo, uqhuba ukukhuthazwa kwe-SEO kummandla ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kwakhona kwaye, ngokuqinisekileyo, kuthathelwa ingqalelo iinkcukacha zommandla ngamnye. Xa ufaka ifomathi yamazwe ngamazwe, kuyimfuneko ukwazi kwaye uthathele ingqalelo ama-nuances omthetho wendawo.

Ukuba ngezibalo zezoqoqosho zokukhuthazwa kwe-SEO yorhWebo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy xa usungula ivenkile ye-intanethi, nawuphi na usomashishini unokuzijonga ngokulula, ngakumbi ukuba unamava ekuthengiseni nasekuthengiseni intlangano, ngoko ngokwemigaqo yobugcisa, ukuthengiswa kwe-intanethi kuyahluka kwizinto zendabuko, ngoko kufuneka u-odole ukukhuthazwa kwe-SEO kwi-intanethi. ivenkile ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Apha, izinto zeendleko kunye nentlangano yorhWebo ngokwayo iyahluka. Kufuneka kukhunjulwe ukuba neyona Webhusayithi yemarike ye-elektroniki ingenakulinganiswa ngokwemigaqo yoyilo kunye ne-algorithm yokusebenza, ukunikezelwa kwexabiso kunye nezinye iimpawu zokutsala umxhasi onokuthi ungasebenzi ngaphandle kokukhuthazwa kwe-SEO yeWebhusayithi yevenkile. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Oku kunokwenzeka ngenxa yeengxaki zobugcisa kuphela. Esinye sezibonakaliso eziphambili zempumelelo yokuthengisa kwi-Intanethi yisantya sokulayisha indawo kunye nolwazi oluvezwe kuyo, olunokwandiswa ngokubonga kwi-SEO yokulungiswa kwevenkile. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Izibalo zisixelela ukuba ukuba umsebenzisi ulinda ngaphezu kwemizuzwana emithathu ukuze ulwazi lulayishwe, ngokuqhelekileyo uya kudlulela kwesinye isixhobo esibonelelwa ziinjini zokukhangela. Ke ngoko, ukuze wenze intengiso ye-SEO enenzuzo kakhulu kwivenkile ye-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ingqalelo ekhethekileyo kufuneka ihlawulwe kwinkqubo yokukhawuleza ukulayisha kwayo. Ndikholelwe, ixabiso le-SEO yevenkile ye-intanethi ye-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuthetheleleka ngokupheleleyo ngeenzuzo ezilandelayo. Uluhlu lwe-SEO optimizers zobugcisa kwiivenkile ze-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy hayi ukuba inkulu, kodwa zonke kufuneka zithathelwe ingqalelo.

Eyona nto ichanekileyo yokwenza xa usungula iWebhusayithi ethengisa zonke iintlobo zeemveliso kukuqhuba uphicotho lobugcisa kuyo. Le nkqubo ye-SEO yokukhuthaza ivenkile ngamaxabiso akhuphisanayo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ilungisa ukusebenza kwayo kwaye ayiyi kuvumela umntu onomdla kwimveliso ethengiswa kuyo ukuba ayishiye, ngoko ke, iya kwandisa ithuba lokuthenga ngokwenene. Kwakhona isethi yamanyathelo okuphucula i-SEO yevenkile ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy uphicotho lobugcisa luya kukuvumela ukuba usete ngokufanelekileyo ukuqaliswa kwentengiso yeemeko kunye namanye amajelo okutsala abaphulaphuli abathengi. Isiphumo esiphambili sophicotho lwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka kuthathelwe ingqalelo ukufumana iingcebiso ezithile zokukhuthaza ivenkile ye-intanethi kuzo zonke iindlela ezinokwenzeka, ukulungisa zonke iimpazamo zobugcisa kunye nokunyuswa kwe-SEO yevenkile ye-intanethi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kuyafaneleka ukuba uqaphele ukuba iinkampani ezenza ulawulo oluphezulu lwevenkile esanda kwenziwa kwi-intanethi zinokulungisa iimpazamo kwaye zisete ukusebenza ngokukhawuleza nangokungaphazamisekiyo kwindawo yentengiso, oko kukuthi, ukwenza intengiso ye-SEO yevenkile ekwi-intanethi ngokungabizi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngokubanzi, uphicotho lobugcisa olujolise kusetyenziso lwe-SEO lwevenkile ye-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ikuvumela ukuba uphucule ngokusemgangathweni le parameters ilandelayo: isantya sokulayisha indawo, ukusebenza ngokuchanekileyo komsebenzi xa ubeka umyalelo, ukusebenza ngokuchanekileyo kwenguqulo yeselula yevenkile, ukuzinza kokubamba, umgangatho wokulungelelanisa kwiWebhusayithi yemarike. Yiyo loo nto kungcono ukuba ungalwenzi uphicotho lobugcisa ngokwakho, kodwa ukuphathisa le nkonzo kwingcali ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

Kucacile ukuba ukuze kutsalwe inani eliphezulu leendwendwe kwivenkile entsha ye-intanethi, idinga ukusekwa okufanelekileyo kunye nokucacileyo kwentengiso yeemeko, umsebenzi ekufuneka wenziwe ngokungenakulinganiswa kunye nokukhuthazwa kwe-SEO yokulungiswa kwenkampani. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Nguye onokunika iziphumo ngoko nangoko. Ukwenza oku, kufuneka ubeke ingqalelo: ubukho bee-URL ezingatshintshiyo zokucoca, ukusebenza okuchanekileyo kwee-URL ezine-utm, i-gclid kunye ne-yclid tags. Kwakhona, xa usungula intengiso yeemeko, iindleko zokulungiswa kwe-SEO kwivenkile ye-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ibandakanya ukukhutshelwa kolunye ulwalathiso lomsebenzisi kumaphepha okumisa okanye, njengoko kubizwa njalo, ukuqondisa ngokutsha. Xa isibonelelo esandula ukusungulwa siqala ukusebenza ngokubulela kwi-SEO yokukhuthaza indawo encinci ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ugxininiso oluphambili lusabekwa kumongo. Kufuneka kuqatshelwe ukuba nangemva kokuhamba ngokukhuthazwa kwe-injini yokukhangela ebanzi kwiiwebhusayithi usebenzisa ukukhuthazwa kwewebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , akukhuthazwa ukuba ulahle intengiso yeemeko ngokupheleleyo

Umgangatho wokusebenza kakuhle kwe-SEO yevenkile ekwi-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy bonisa ezi zibonakaliso zilandelayo: ukungabikho kwamaphepha aphindwe kabini kwisayithi, ukuchaneka kokubunjwa kwemibuzo ye-URL, ukungabikho kweempazamo zobugcisa zangaphakathi kwindawo yevenkile, ubukho be-micro-markup kumaphepha. Ke, ukuba uthatha isigqibo sokuodola ukunyuswa kwe-SEO kwivenkile yakho ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ke uvimba wakho ngokuqinisekileyo uya kukhangelwa ukuphinda-phinda. Imveliso nganye eposwe kwisiza, kungakhathaliseki ukuba zingaphi iindidi ezahlukeneyo eziboniswe kuzo, kufuneka zikhuthazwe kwiinjini zokukhangela emva kwe-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy une-url enye. Nasemva kokwenza usetyenziso lwe-SEO ngokungabizi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , akufuneki kuphindaphindwe emva kwayo. Kule meko, i-URL kufuneka ibhalwe ngendlela eya kuqondakala kumntu wonke. Umsebenzisi kufuneka, sele ejonge ikhonkco, abone apho aya kukhokelela khona. Ii-URL ezifundeka ngabantu zikwabizwa ngokuba yi-semantic. Banikezela ngolwazi malunga nesiza, bakhusele ekuqhekezeni, kwaye benze kube lula ukuhamba. I-CNCs inokuhlelwa ngokuthe ngqo kumgca wegalelo kwi-browser, ekulungele kakhulu kubasebenzisi malunga nokubuyela kwiphepha eliphambili ngaphandle kokuchofoza okungadingekile kwiikhonkco. Bakwanegalelo ekuphuculweni kwe-SEO kunye nokukhuthaza iWebhusayithi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , zibaluleke kakhulu kwinkqubo yokukhupha ngeenjini zokukhangela. Iidilesi eziqondakalayo kumntu wonke zinokuguqulelwa kwisiNgesi okanye zenziwe ngoguqulelo, oluxhaphake kakhulu kwiRuNet. Ngokubhekiselele kwi-micro-marking, kuyimfuneko ukwenzela ukuba ii-injini zokukhangela zibone ngokucacileyo ngokunokwenzeka apho kwikhadi lemveliso ixabiso liboniswa, apho inkcazo ikhona, njalo njalo. Enkosi kwi-SEO yevenkile ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ivumela iirobhothi zokukhangela ukuba zihambe ngokulula kwaye zihlalutye idatha, kwaye ekugqibeleni inqume iqondo lokubaluleka kwayo kwiphepha kwizicelo zabasebenzisi kunye nokubonisa ulwazi xa kusakha iziqwengana. Ukuba ivenkile ye-intanethi isebenza ngefomathi yeelwimi ezininzi, ngoko ixabiso le-SEO yokunyuswa kwevenkile ye-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyimfuneko ukwenza ukusetwa kwesaziso esichanekileyo seerobhothi zokukhangela kwiinguqulelo zolwimi lwayo. Kubalulekile ukuqwalasela zonke iingcebiso zeenjini ezinkulu zokukhangela ukuqalisa indawo yokuthengisa ye-elektroniki. Kuya kufuneka uqonde ukuba ukuba ii-injini zokukhangela ziyayivala ivenkile, iya kutshabalala. Ukuba isicwangciso sophuhliso lwesiza se-intanethi sibandakanya ukutsala ngakumbi kunye nokugcina abathengi ngokusebenzisa imikhankaso ye-imeyile, ke iindleko ze-SEO zibandakanyiwe ekukhuthazeni ivenkile. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka wenze uqwalaselo olufanelekileyo lweerekhodi ze-DKIM/SPF/DMARC kwi-DNS. Oku kuya kuthintela ii-imeyile ezivela kwivenkile ye-intanethi ekupheliseni kwiifolda ze-spam zabathengi.

Ndikholelwe, akukho mntu uya kufuna ukufumana indlela yoku-odola okanye ukuhlawula imveliso ayithandayo ukuba umxholo ukhangeleka njengepuzzle. Yonke into kwi-architecture yendawo kufuneka icace ekuqaleni. Ke ngoko, ukuba uvimba luhlobo lwephazili, lixesha lokuba uqalise ukukhuthaza i-SEO kwivenkile ekwi-Intanethi ngexabiso elifanelekileyo. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngokufanelekileyo, i-architecture yendawo kufuneka ibandakanye oku kulandelayo: iphepha eliphambili, iindidi, ii-subcategories kunye nekhadi lemveliso. Umgaqo oyintloko apha unokubizwa ngokuba yinguqu ukusuka jikelele ukuya kwinto ethile. Kule meko, ngaphezu kokuhlelwa okunomxholo kufuneka kusetyenziselwe ukukhangela. Emva kokunyuswa kwemveliso ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka kubekho ngaphezu kwesinye i-algorithm yokukhangela kwimveliso nganye. Kule meko, omnye wabahleli uba ngowona uphambili, kwaye abanye baba ngabancedisi. Emva kwenkqubo ye-SEO, abalawuli ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka kube lula kwaye kube lula ukuyisebenzisa. Kwimeko engcono kakhulu, umsebenzisi kufuneka afumane isiphumo esifunekayo kumanyathelo angaphezu kwamathathu. Uyilo oluchanekileyo lomthombo ovela kwi-SEO yokukhuthaza ivenkile kunenzuzo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy hayi kubasebenzisi kuphela, kodwa nabanini beevenkile, njengoko iyenza lula i-algorithms ye-accounting yengeniso kunye nokuhlalutya izibalo zokuthengisa. Kwaye ukufezekisa amazinga aphezulu ezithuthi kunye nokuguqulwa ngaphandle kwesakhiwo esikumgangatho ophezulu kuya kuba yingxaki kakhulu. Ngokubanzi, inkqubo yolwakhiwo icokiseke kakhulu, ngoko ke asikukhuthazi ukunciphisa ixabiso lokunyuswa kwe-SEO kwivenkile ye-intanethi yenkampani. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngokwala le nkqubo. Umsebenzi ongenamava unokwenza iimpazamo ezininzi, eziya kuthi ukulungiswa kwazo kamva kubize ngaphezulu. Kwakhona kufakwe kwiindleko zokukhuthazwa kwewebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ibandakanya ukujonga ubume bayo obukhoyo, inika iingcebiso malunga nokuhlelwa kunye neendlela ezinokwenzeka zokwenza amaphepha okumisa afunekayo asekelwe kumbindi we-semantic.

Enkosi ngokuqhutywa ngokufanelekileyo kwe-injini yokukhangela ye-SEO iWebhusayithi yokukhuthaza ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuyenzeka ukwandisa isantya sesalathisi sephepha ngeerobhothi zenjini yokukhangela. Ukwenza oku, kucingelwa ukuba kusetyenziswe izixhobo ezifana neRobots.txt okanye iSitemap.xml. Eyokuqala ibonisa amaphepha omxholo ekufuneka afakwe kwisalathiso. Esi sisixhobo esisisiseko onokuseta ngaso zonke iintlobo zezikhokelo kwi-injini yokukhangela nganye. Eyesibini yifayile apho amakhonkco kuwo onke amaphepha abhaliwe. Uzixakekise ekuqulunqeni izalathiso eziphambili zezokugqibela. Imephu yesayithi ngokwayo iveliswa ngokuzenzekelayo kumaqonga amaninzi, kodwa kunokwenzeka ukuba uzenzele ngokwakho, uxhomekeke kwiinkonzo ezizodwa. Kwakhona, ukuba uyala ukukhuthazwa kweWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ngoko ungasebenzisa uxhulumaniso kwi-Search Console okanye iipaneli zeWebmaster, eziza kwenza kube lula ukufunda ngokukhawuleza malunga neengxaki zokufikelela kwisayithi kunye nokungena kwe-malware eyahlukeneyo. Ngexesha elifanayo, ngenkqubo ye-SEO yokunyuswa kweWebhusayithi ekufuneni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuya kwenzeka ukulandelela kungekuphela nje isalathisi ngokwaso, kodwa nazo zonke izicelo eziphathelele kwivenkile ekwi-intanethi

Ukuze umxholo usebenze ngempumelelo, onke amaphepha awo kufuneka akhuthazwe ngokufanelekileyo ngokunokwenzeka ngemibuzo ye-injini yokukhangela. Kuyaziwa ukuba isicelo sithandwa kakhulu, kunzima kakhulu ukuba sifikelele kwizikhundla eziphezulu. Kungenxa yoko le nto ukunyuswa kwewebhusayithi ye-SEO kwi-10 ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kungcono ukuphumeza ngokusekwe kwizicelo ezingaxhaphakanga. Ndiyabulela kule nkqubo, i-traffic-frequency ephantsi evela kwiinjini zokukhangela iyanda. Olu hlobo lwetrafikhi, ngokungafaniyo nentengiso yeemeko ezichazwe ngasentla, ikhululekile ngokupheleleyo. Ukongeza kuyo yonke into, ikwanoguqulo oluhle kakhulu lube ziiodolo. Ukukhuthaza iwebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy I-SEO yamakhadi emveliso kufuneka iqhutywe kwiinjini zokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Emva kwakho konke, ikhadi lemveliso lingabizwa ngokuba yinto ephambili yokuguqulwa kuyo yonke ivenkile ye-intanethi. Ukukhuthazwa kwekhasi le-SEO eliphezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , equlethe ulwazi malunga neemveliso, inceda ukucombulula iingxaki ezininzi ezibalulekileyo ngokobuchule kanye. Inceda ukutsala i-traffic ekujoliswe kuyo, ukunciphisa inani lokwenqaba, ikhuthaza ukuguqulwa okwandisiweyo kunye nokuthengiswa kweemveliso ezihambelanayo, okukhokelela ekunyuseni kwesheke eliphakathi. Ngamanye amazwi, enkosi nge-SEO eyenziwe ngononophelo yekhadi lemveliso ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy unokuphucula ukusebenza kakuhle kungekuphela nje kwindawo yokujonga i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kodwa kunye nokuthengisa ngokubanzi, kunye nokusebenziseka kwayo. Kuyenzeka ukuba uphucule umva ngokusebenzisa ii-URL eziqondakalayo kumntu wonke, ngokwenza oko kwangaxeshanye kube lula ukuhamba kwesiza. Ngendlela, ixabiso le-SEO lokunyusa imveliso ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka ubandakanye ukuqaliswa kwamagama angundoqo kungekhona kuphela kwisicatshulwa, kodwa nakwi-URL. Ngale ndlela, akuyi kukhuthazwa kuphela umxholo, kodwa kuya kwenza kube lula kwiirobhothi zokukhangela ukuqonda umxholo wayo.

Okulandelayo kwintengiso ye-SEO yevenkile ekwi-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka ucinge ngesakhiwo sephepha lenkcazo yemveliso. Yonke into elapha kufuneka icwangciswe ngokufanelekileyo ukuze intsebenziswano yomthengi kunye nephepha ibe lula kangangoko kunokwenzeka. Oku kunceda ukunciphisa inani lokungaphumeleli. Ukusombulula imiba yezowuni, ngokubanzi, akubizi kakhulu xa uthengisa ivenkile nge-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kule meko, umphumo omuhle kakhulu uphunyezwa kwimbono yezinto zephepha ezilungiselelwe ngendlela ethile. Zonke izinto eziphambili zenkcazo yemveliso kufuneka zilungele kwiphepha lokuqala lekhadi. Ezi ziquka: ifoto, edla ngokubekwa ngasekhohlo; igama - phezulu; ixabiso, idatha yokufumaneka, iqhosha elithi "thenga" kunye nezinye iinketho zisekunene; inkcazelo, uphononongo, isatifikethi, njl - ngezantsi

Qala amakhadi emveliso ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuyimfuneko ukuyigcwalisa. Ifomula yethegi yesihloko, ukongeza kwigama lemveliso, kufuneka ibandakanye amagama anjengokuthi "ukuthenga", "ukuhanjiswa", igama lommandla, umenzi, iindleko kunye neempawu. Ngokufanayo, ithegi yenkcazo eyenziweyo kufuneka isahluke kweyokuqala. Kufuneka ibandakanye izibonelelo ezifana nokuthunyelwa kwamahhala okanye amaxabiso aphantsi. Ukuze ugweme ugaxekile, i-header ye-H1 akufanele ifake amagama athi "ukuthenga", "ixabiso" kunye nabanye. Akukho lwazi olungeyomfuneko ngenjongo yokunyuswa kwe-SEO ukuya phezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy akufunekanga ibe kuyo. Apha kufuneka ushiye kuphela igama lemveliso, ilandelwa zizinto zokuchongwa. Inkcazo eyongezelelweyo yemveliso kufuneka ibe yinto ekhethekileyo kangangoko kunokwenzeka. Kungcono ukuphathisa ukuphunyezwa kwayo kumkhupheli we-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , nangona abaninzi benokumelana noku bebodwa. Ngokwemvelo, akunakwenzeka ukuchaza iimpawu zemveliso ngamagama angazange asetyenziswe ngumntu, ngoko ke kule meko kuyimfuneko ukuthembela kuphela kwinto yokuba zibanzi kwaye zifundeka lula ngumsebenzisi. Kodwa kwinkcazo yombhali we-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka sele, usebenzisa owona mbhalo ukhethekileyo unokwenzeka, uchaze ukuba luhlobo luni lwemveliso, xelela ngeempawu zayo, ngaloo ndlela uqinisekisa umxhasi ukuba athenge le nto. Ngokuqhelekileyo i-SEO optimizers ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy yenza iimpazamo ezininzi kwinkcazo, ukufaka amabinzana angundoqo kuyo rhoqo kakhulu, oko kunokukhokelela ekubekweni kwesohlwayo kwisibonelelo. Ngomthamo ochanekileyo wombhalo ongekho ngaphezu kwewaka loonobumba ukwenzela ukuba kuqinisekiswe ukufundeka ngokubanzi komxholo, inani lezitshixo alikwazi ukudlula ezimbini, kwaye oku kubonelelwa ukuba zibhalwe ngokuhambelanayo kwaye aziyi kubonakala kakhulu. Ukuyalela ukunyuswa kwe-SEO kwi-Intanethi ngamaxabiso akhuphisanayo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy qiniseka ukuba i-SEO yingcali ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuphumeza ezi ngcebiso.

Imveliso nganye kufuneka ibe nexabiso. Ukuba umthengi ubona iqhosha elithi "fumana ixabiso" endaweni yexabiso, ngoko kunokwenzeka ukuba, ukwenzela ukuba ugweme izenzo ezingapheliyo ezingafunekiyo, uya kushiya le ndawo kwaye aye apho yonke into iya kucaca kwangoko. Ngokumalunga nokukhuthazwa kwe-SEO yeevenkile, ixabiso ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka iphawulwe kusetyenziswa ubungakanani befonti, umbala, okanye ezinye izinto ezibonakalayo ezibonakalayo. Kwakhona ngexesha elithile lezaphulelo zonyaka okanye iintengiso ze-SEO zamaxabiso evenkile ekwi-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kubalulekile ukubandakanya amagama anjengokuthi "isaphulelo", "intengiso" kunye nabanye kwiSihloko okanye iNkcazo. Eli nyathelo ngokwasengqondweni lijolise ingqalelo kwimveliso ethotyiweyo.

Iifoto zemveliso kufuneka zithathwe kwisisombululo esiphezulu, kwaye yonke into kufuneka iyilwe ngokwemigaqo ye-SEO ngesikhundla ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ukubambelela kwisimbo esinye. Kungcono ukubonisa iimveliso ezivela kwii-angles ezahlukeneyo ukwenzela ukuba abathengi bangabi nemibuzo malunga nokubonakala kweemveliso. Ivenkile ye-intanethi ihluke kwivenkile eqhelekileyo kuba akunakwenzeka ukuyizama, ngoko, umzekelo, ukunyuswa kwe-SEO yevenkile yempahla. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ukongeza kwiifoto zomntu ngamnye, kuya kufuneka ubonise indlela imveliso ehlala ngayo kwimodeli. Unokongeza uphononongo lwevidiyo olubonisa ukuba, umzekelo, into ethengiswayo iyayithintela na intshukumo. Kwakhona kwi-SEO yokuphucula ivenkile ye-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Akuyimfuneko kuphela ukucinezela imifanekiso, ukuba kunokwenzeka, kodwa ukucacisa iimpawu ze-alt kunye neefayile zegama, ngokuqwalasela umxholo wemifanekiso.

Nokuba uthatha isigqibo sokuodola ukusetyenziswa kwe-SEO ngexabiso eliphantsi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ngokuqinisekileyo uya kunikwa ukongeza umsebenzi oluncedo, ongabandakanyi kuphela izixhobo zokuthelekisa iimveliso, ukukhetha imibala kunye nobukhulu, kodwa kunye nokukwazi ukwabelana ngezinto ezikhethiweyo kwiinethiwekhi zentlalo okanye ukongeza kwifolda "ezithandayo". Le yokugqibela ibaluleke kakhulu ngenxa yokuba abathengi bahlala bengagqibanga ngokukhawuleza ukuthenga imveliso. Okokuqala, bafunda i-assortment evezwe kwiivenkile ezahlukeneyo, kwaye kuphela emva kokutyelela kwakhona bathenge. Kwakhona kufakwe kwiindleko ze-SEO optimization ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Oku ngokuqhelekileyo kubandakanya ukongeza ekusebenzeni ukukwazi ukubhalisa kwizaziso malunga nokufika kwemveliso ukuba iphelile, okanye ulwazi malunga nokunciphisa ixabiso. Ukunyuswa kwevenkile ye-SEO efanayo ngexabiso eliphantsi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy inegalelo ekwandeni kwenani leodolo, nto leyo ekhokelela ekwandeni kwengeniso. Ngamanye amaxesha umthengi ufuna i-nudge encinci ukwenza ukuthenga. Ngenxa yale njongo, abo benza ukukhuthazwa kwe-SEO kwi-Intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy basebenza kwibhloko yeemveliso ezicetyiswayo. Kufanelekile ukubeka kuyo iimveliso ezinxulumene okanye ezizezinye kwimveliso echazwayo. Ngaloo ndlela, ukukhuthazwa usebenzisa i-SEO kunokwenzeka ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy nempahla endala enenani elincinci lezicelo.

Ewe, ewe, ukunyusa umgangatho we-SEO wevenkile ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy uphononongo olufunekayo. Kubo abathengi bahlala bethembela xa besenza ukhetho lwabo. Ngexesha elifanayo, kuyafaneleka ukupapasha ukuphononongwa okulungileyo kuphela, kodwa kunye nokubi. Ubukho bokungaphumeleli kwimveliso ngamanye amaxesha bukhuthaza ukuzithemba, kwaye ukuba uphendule ngokuthobekileyo nangobuchule kuphononongo olubi, ngokuqhelekileyo bangabi nabungozi ngokupheleleyo. Ke ngoko, kunyuso lwe-SEO lwevenkile ekwi-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuya kufuneka upapashe lonke uphononongo olukhoyo, ngokuchanekileyo nangobuchule ubhale phantsi iingcaciso zazo. Ukuba kukho uphononongo olumbalwa okanye alukho kwaphela, ungavele uzibhale ngokwakho. Le nkonzo iphinda ifakwe kwixabiso le-SEO store promotion. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kule meko, umphathi we-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy inokubandakanya amagama angundoqo kwiitekisi eziphendulwa ziinjini zokukhangela.

Ngokwemigaqo yobugcisa, ixabiso levenkile ye-SEO ye-intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka iquke ikhonkco leekhonkco zokuhamba, ezibizwa ngokuba yi "breadcrumbs". Ibonisa indlela esuka kwiphepha eliphambili ukuya kwikhadi lemveliso ngokwayo, leyo, enye yeendlela zokudibanisa kwangaphakathi, inceda ukuphucula ukusetyenziswa kwesayithi. Xa kuphunyezwa i-SEO yevenkile ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Amaxesha amaninzi, umendo ogcweleyo uyasetyenziswa, kodwa ngamanye amaxesha indlela ecuthiweyo ifanelekile, ebonisa ikhonkco kuphela kwiphepha eliphambili lomxholo. Kwakhona akufanele sikhohlwe malunga nokumakishwa kwe-micro-marking, ebeka yonke idatha yekhadi phantsi kwesakhiwo esithile. Ezi zenzo zihambelana nokukhuthazwa kwe-SEO ye-injini yokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kwaye ikhokelele kucoselelo olulula lwesiqulatho esiposwe kwisiza ngeerobhothi zophendlo, kwaye uphucule isiqwengana sephepha kwiziphumo zophendlo. Ngendlela, kwiinkqubo ezahlukeneyo zokukhangela kuyimfuneko ukusebenzisa iifomathi ezahlukeneyo ukuququzelela umsebenzi nge-micromarkup. Ke, ukuba uthatha isigqibo sokuyalela ukunyuswa kwe-SEO yeWebhusayithi yakho ukuya phezulu ekukhangeleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , emva koko kufuneka uphawule idatha usebenzisa i-microdata okanye i-RDF. Kwaye ukuba ukhetha ukwenza iphromoshini yeWebhusayithi ye-SEO kukhangelo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ngoko ifomathi ye-JSON-LD izakunceda apha.

Okokugqibela, siqaphela ukuba akufuneki ungalihoyi uyilo lwezixhobo zonxibelelwano oluphathwayo. Kufuneka kuthathelwe ingqalelo ukuba kwiindawo ezininzi ze-e-commerce, isabelo se-traffic ukusuka kumadivayisi eselula sele sibala ngaphezu kwesiqingatha setotali. Yonke i-SEO master ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka ndiyazi oku kwaye, ngokuqinisekileyo, ndikwazi ukuhlengahlengisa amaphepha ovimba. Ukwenza oku, kufuneka uthathele ingqalelo into yokuba akulunganga ngokulinganayo ukujonga ulwazi olunikezelwe kwi-engile efanayo ukusuka kwiifowuni kunye nabahloli bekhompyuter. Kwakhona ukwenza usetyenziso lwe-SEO lwamaphepha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kufuneka usebenze kwiphepha lokulayisha isantya. Kwizixhobo eziphathwayo, kungcono ukubeka izikripthi ezingahambelaniyo emazantsi ephepha, i-caching kunye noxinzelelo lwe-Gzip. Khumbula ukuba ukuthethelela ngokupheleleyo ixabiso le-SEO kunye nokunyuswa kweWebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyimfuneko ukuba umxholo ofanayo ubekho kuzo zombini iinguqulelo zemobile kunye nedesktop

Ngenxa yoko, kuyavela ukuba, ukuba awanelisekanga ngumsebenzi wevenkile yakho ye-intanethi, kuba abathengi abambalwa kakhulu bayayityelela, yiyo loo nto kungekho ntengiso, ngelixa iivenkile ezifanayo zikhula ngokukhawuleza, nangona zithengisa into efanayo. , ngoko kufuneka uqwalasele imiba yobugcisa yombutho wayo. Ndikholelwe, kufuneka uqhagamshelane nenkampani ejongene nokwenza ngcono iWebhusayithi ye-SEO kunye nokunyuswa kweWebhusayithi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ivenkile yakho iya kuphathwa ngoochwephesha abaqeqeshiweyo. Ekuphela kwento ekufuneka bayenze kukwenza i-SEO optimization yesiza ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , njengoko ukubonakala kwayo kuya kuphucula ngokukhawuleza, okuya kunceda kuphela ukutsala abathengi bexesha elizayo. Oko kukuthi, abathengi abaninzi ngangokunokwenzeka baya kubandakanyeka kwi-funnel yokuthengisa. Ukunyuswa kweWebhusayithi kunye nokwenza ngcono i-injini yokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iya kukuvumela ukuba unyuke uye kwizikhundla eziphezulu kwirenki, ngaloo ndlela ufumane ukuthenjwa kwabasebenzisi. Emva kwayo yonke loo nto, kuphela ngokuzithemba ukuba le venkile inokuthenjwa umntu onokuthi abe ngumthengi wokwenyani. Ngokungafaniyo nentengiso yokubonisa, iWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ezijoliswe kwiziphumo zexesha elide. Ngaphezu koko, nangona emva kokwenza imisebenzi yokukhuthaza i-SEO, inkxaso yesayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Isafuneka ukusa kumlinganiselo othile. Kungenxa yoko, ngaphambi kokudala uhlahlo lwabiwo-mali lwenkampani, kufuneka ufumanise ukuba zingakanani iindleko zokunyusa iWebhusayithi ye-SEO ngenyanga. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Masiqaphele ngokukhawuleza ukuba, ngokungafaniyo nentengiso efanayo, amaxabiso okuphucula injini yokukhangela kunye nokukhuthazwa kwe-seo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngaphantsi kakhulu

Wonke umntu uyaqonda ukuba akukho template enye kuzo zonke iivenkile ze-intanethi. Ukubonisa abaphulaphuli ngeendidi ezahlukeneyo zempahla kunye neenkonzo kusoloko kufuna indlela yomntu ngamnye.

Lo mmandla uphawuleka ngokhuphiswano lwemilinganiselo engazange ibonwe ngaphambili. Yiyo loo nto kunzima kakhulu kubantu abatsha apha. Kodwa musa ukuphelelwa lithemba, uthathele ingqalelo inyani yokuba nokuba ngeyona nto ifanelekileyo yokukhuthaza i-SEO yesiza esitsha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kwicandelo lolwakhiwo, kuya kuba nzima kakhulu kuye ukuba akhuphisane neenkampani esele zizinzile esele zisenzile kule marike. Nangona kunjalo, nge-SEO efanelekileyo yendawo entsha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy umxholo uya kunyuka ngokuthe ngcembe ukuya phezulu kwaye ufumane iiodolo ezininzi nangakumbi. Kuya kufuneka ukuba wazi ukuba ngaphambi kokuba wenze isigqibo sokuyalela ukwenziwa ngcono kwe-SEO kwendawo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka kuqondwe ukuba ukongeza kuluhlu olukhulu lweemveliso, kukho into yexesha lonyaka. Emva kwakho konke, umsebenzi wokulungisa kunye nokwakhiwa kudla ngokuqhutywa ukususela ekupheleni kwentwasahlobo ukuya ekuqaleni kwekwindla. Oko kukuthi, ukukhuthazwa kwe-SEO yee-portals zokwakha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kungcono ukuqala ekupheleni kobusika ukuze ulungele ngokupheleleyo ekuqaleni kwexesha. Kwaye kuthekani malunga noluhlu olubanzi lweemveliso, apha ixabiso le-SEO yokukhuthazwa kwee-portals zokwakha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka ibandakanye ulwakhiwo lwendlela yokucoca equka amanqanaba amaninzi, enkosi apho kuyakwenzeka ukucutha ukhetho ngokucwangcisa iparameters zophendlo. Kwakhona SEO website promotion on a turnkey basis ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ehambelana nokuthengiswa kwezinto zokwakha kubandakanya ukudala amaphepha anamanqaku abonisa, phakathi kwezinye izinto, ukunceda ukutsala i-traffic eyongezelelweyo kunye nokwandisa nje inqanaba lokuthembela kwi-resource kungekuphela nje phakathi kwabaxhasi, kodwa naphakathi kweenjini zokukhangela. Kwaye kwakhona umphathi wewebhu we-SEO ofanelekileyo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy akanakuze alibale ngokusebenzisa amabinzana aphambili kwiindinyana ezinjalo. Kufuneka kukhunjulwe ukuba phakathi kwezinto zokwakha kukho izinto ezingekho phantsi. Yiyo loo nto xa uqhuba i-SEO yokukhuthaza indawo yokwakha ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ungalibali ukuthumela isibali sexabiso kwiwebhusayithi yakho. Kuyimfuneko kakhulu kubathengi ukwenzela ukuba kube lula ukubalwa kungekuphela nje kweendleko, kodwa kunye nesixa esifunekayo seyunithi nganye yemveliso. Ewe, awufanelanga ukutyeshela ukunyuswa kwe-SEO kunye nokwenza ngcono kwe-SEO yenkampani ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy zibandakanyeke ekuthengisweni kwezixhobo zokwakha ezibotshelelwe kummandla othile. Wonke umntu uyaqonda ukuba kuya kuba bubudenge kakhulu ukuthenga, umzekelo, izikhonkwane, kwivenkile ekude

Lo mmandla ukhuphisana kakhulu uneqondo eliphantsi lokunyaniseka kwabathengi, abasele bekulungele kakhulu ukuthenga. Amaxabiso kunye nendlela yokuhambisa ngamanye amaxesha ithatha isigqibo apha. Ke ngoko, ngexesha lokunyuswa kweWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Xa uqokelela kwaye udibanisa undoqo we-semantic, kufuneka kuthathelwe ingqalelo ukuba uninzi lwayo luya kuba yimibuzo ephantsi kunye nephakathi. Yonke into ekulo mxholo kufuneka ibe lula kakhulu kwaye iqondeke kubathengi. Xa ukhuthazwa nge-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ivenkile yegrosari SEO ingcali ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka ithathele ingqalelo le nyaniso xa uyila ezona nkqubo zilula zokuhlela imveliso, usebenzisa amatsheyini amafutshane anokwenzeka akhokelela kwimveliso ethile. Kuyimfuneko ukuqonda ukuba ngokubanzi kugxininiso lobutyebi ngokwalo, umzamo othe xaxa ufuneka ukuwukhuthaza, ngoko ke, ukuphendula umbuzo ukuba yimalini i-SEO Website optimization cost? ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy yevenkile ethile ye-intanethi ethengisa iimveliso zokutya, i-assortment yayo iya kuthathelwa ingqalelo.

Xa uphuhlisa isicwangciso sokunyusa i-SEO ukusuka ekuqaleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ivenkile ye-intanethi ethengisa iimpahla kufuneka ifumane ulwazi malunga nabathengi abanokubakho, iphuhlise uyilo olunomtsalane, kwaye iququzelele umxholo onomtsalane. Kufuneka uqonde ukubaluleka kokuthengiswa kwe-SEO yokukhuthazwa kweesayithi ze-Intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ewe, ngumbulelo kolo phando olunokuthi lwenziwe inani leengcebiso malunga ne-assortment ngokwayo kunye nezibonelelo ezikhethekileyo zangoku. Kwakhona, musa ukulibala malunga neendlela zefashoni xa uphumeza ukukhuthazwa kwe-SEO kwivenkile yempahla. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Le yokugqibela ayijoliswanga kuphela ekuthengiseni kuphela ezo mveliso zikhoyo, kodwa nasekubhaleni uphononongo lwefashoni eyenzelwe ukutsala ingqalelo kwizinto ezithile kwi-assortment. Kula manqaku, kuya kufaneleka ukukhankanya amagama abalulekileyo abaluleke kakhulu xa kuphunyezwa usetyenziso lwe-SEO lwesiza se-Intanethi. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy

Kwimeko ye-SEO inkxaso yesayithi iyadingeka ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ukuze kukhuthazwe nayiphi na imveliso okanye inkonzo yendlu, icace ngokukhawuleza kumntu wonke into esiyithethayo kunye nokuba yintoni umphumo. Iinkonzo ezifanayo njengezoqoqosho, ezomthetho, ezonyango kunye nezinye aziboniswa njengezinto eziphathekayo, azinazo iimpawu zomzimba, kwaye ngamanye amaxesha umxhasi ngokwakhe akazi ngokwenene ukuba umba wakhe ungasonjululwa njani. Nangona kunjalo, odola usetyenziso lwe-SEO kunye nokunyuswa kweWebhusayithi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy isicwangciso esinje siyafuneka. Kufuneka uqale ngokukhetha igama lesizinda esifanelekileyo kunye nokusingatha. Ingcali elandelayo ye-SEO ukusuka ekuqaleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy yenza undoqo wesemantic kwaye izalise isibonelelo ngomxholo wolwazi. Amabinzana aqhelekileyo anamava e-SEO yokukhuthaza ingcali ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy izakuthatha indawo yayo ngee-frequency ezisezantsi, ezingaziwayo kakhulu kumsebenzi womnatha. Emva kokukhuthazwa kwe-SEO ye-site ukuya kwiziphumo eziphezulu ze-10 zokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy okanye enye injini yokukhangela kufuneka ingayeki phantsi kwayo nayiphi na imeko. Kwixesha elizayo, kufuneka ufumane ukuba zingakanani iindleko zokunyuswa kwe-SEO ngenyanga. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kuba nayiphi na isibonelelo ifuna ukuphuculwa rhoqo. Iinjini zokukhangela kufuneka zibone ukuba isiza sisetyenzwa

Ngalo lonke ixesha, iisayithi ezigxininise kunyango ziye kwaye ziya kuqhubeka ziphantsi kwengqwalasela esondeleyo yomthetho waseRashiya. Emva kwayo yonke loo nto, babonelela ngeenkonzo ezinxulumene nobomi kunye nempilo yabemi. Yiyo loo nto, xa ugcwalisa umxholo, kunye nokwenza i-SEO yokukhuthaza indawo kwiinjini zokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Zininzi izinto ezifihlakeleyo ezinokuthi ziqwalaselwe. Ukongeza kulawulo lomthetho, namhlanje zonke iirobhothi eziphezulu zokukhangela zinika ingqwalasela enkulu kwiindawo ze-Intanethi ezikhuthaza iimpahla kunye neenkonzo ezinxulumene nempilo yabantu. Inkqubo yaseMelika inokubizwa ngokuba nguvulindlela kulo mbandela. Ukusukela ngo-2014, iqumrhu lenze uphicotho olupheleleyo lweziza, lizisa i-E-A-T, elithetha "igunya kunye nokuthembeka." Ezi zalathisi zibandakanyiwe kwizikhokelo zokuvavanya iikhrayitheriya zesayithi ethile ukuze zifakwe kuluhlu lwezikhundla okanye ukuvinjelwa kwayo ngokupheleleyo. Ukwenza kuphela ukubonisana kwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kufuneka kuthathelwe ingqalelo ukuba iisayithi ezinezihloko zonyango ziphantsi kokuhlolwa okucokisekileyo kwesalathisi se-E-A-T. Xa iisayithi ze-SEO ukusuka ekuqaleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ukuqhelaniswa nezonyango, kuyimfuneko ukufunda ngokweenkcukacha ukuzaliswa kwabo ngolwazi olufanelekileyo, kuba injini yokukhangela inokuthi, ngokusekwe kulwazi oluvezwe kumaphepha, iluhlele njengoluhlu lwezixhobo zeYMYL, ezimele "imali yakho bubomi bakho", kwaye isoloko ibandakanya iziza ezisemthethweni nezemali, kuba zikwabonelela ngeenkonzo ukwenza ubomi bomntu bube lula. Ke kufuneka ulandele ngokuqinisekileyo umxholo, ukuqonda ukuba i-SEO yeenkonzo zomthetho ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy eyahlukileyo kwi-SEO yokukhuthaza iiWebhusayithi zonyango ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kungenxa yoko le nto kubalulekile ukufunda indlela yokumisela ngokuchanekileyo injongo yesicelo sabasebenzisi. I-nuance elandelayo kukuba, emva kokuthatha isigqibo sokwenza i-SEO yeWebhusayithi yokukhuthaza ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy izihloko zonyango, kufuneka kukhunjulwe ukuba ngokufuthi izicelo ezinxulumene nezibonelelo zonyango azikho urhWebo. SEO Website optimization for ru search ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kumba ophantsi koqwalaselo wahluka kakhulu kwiintshukumo ezifanayo zezinye iinkqubo, umzekelo, ukusuka kwi-SEO yenjini yokukhangela yaseMelika. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Uphando lwaseRashiya lubeka ii-portals zolwazi kwizikhundla eziphezulu, kwaye ukukhangela kweMelika kuqala kubonisa umxholo wamaziko ezonyango. Ngomxholo okumgangatho ophezulu wamaphepha, unokumema i-SEO optimizer yabucala ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngokuqonda unyango lwezamayeza. Nangona kunjalo, nangona emva komsebenzi wayo, kusafuneka ukuba uhlolisise isicatshulwa ngoogqirha abaqeqeshiweyo ukuphepha ukubonelela ngedatha yobuxoki. Kwaye ukuba ulwazi luphinde luqinisekiswe ngugqirha ngegama elaziwayo, oku kuya kwandisa kakhulu izinga lokuthembela kuyo. Ibandakanyiwe kwixabiso le-SEO Website promotion ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iinjongo zonyango kufuneka zibandakanye into enjalo yokuguqulwa njengefomu efanelekileyo yokwenza idinga kunye nogqirha. Ngempendulo, intsimi enenombolo yomnxeba kunye ne-imeyile iyadingeka, apho isigulane sinokubuza umbuzo kugqirha okanye sishiye impendulo malunga neziko. Konke oku kufuneka kufakwe kwixabiso lokukhuthazwa kwe-SEO yeWebhusayithi yenkampani. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy babandakanyeka ekuboneleleni ngeenkonzo zonyango

Ukuze umise ngokufanelekileyo kwaye uqalise i-SEO yokukhuthaza ukufika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ukuqala, kufuneka wazi kwaye uqonde ukuba yeyiphi iphepha lokufika le-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kunye “naloo nto bayitya ngayo.”

Ke, iphepha lokumisa liyiWebhusayithi yephepha elinye elenza ukuguqulwa, oko kukuthi, umnikelo omnye wemveliso okanye inkonzo ubekwe kweli phepha. Iphepha elinjalo lenziwe lula ngokusemandleni kwaye lixhotyiswe nge-interface yomsebenzisi evumela abasebenzisi abaneentshukumo ezincinci zokuthenga, uku-odola inkonzo, okanye ukushiya isicelo sempendulo. Ukuyibeka ngokulula, eli phepha likuvumela ukuba wenze intshukumo yokuguqula. Olu hlobo lwentengiso yokuthengisa lwenza lula ukusebenzisana nabathengi "abashushu", kodwa kunciphisa kakhulu ukunyuswa kwe-injini yokukhangela. Kungenxa yoko le nto ukunyuswa kwe-SEO kwephepha lokufika kuyadingeka. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy .

Amaphepha okumisa ngokwawo akhuthazwa ngenxa yetrafikhi yentengiso, ngokuchanekileyo ngakumbi ngenxa yentengiso yeemeko. Ukuze wenze ukukhuthazwa kwe-SEO kwephepha lokufika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuya kufuneka kuthathelwe ingqalelo ukuba unikezelo lwakho lwemveliso okanye inkonzo kufuneka lube lixesha elide, kuba eyona mpembelelo iphezulu evela kumhlaba wokukhuthaza we-SEO. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iphunyezwa kwixesha eliphakathi nelide. Iphepha elinye emva kwephepha lokufika le-SEO lokunyusa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka itsale elona nani liphezulu lemibuzo yophendlo, oko kukuthi, ukuvelisa iisemantics eziphezulu. Esi salathiso sifikelela kwinqanaba eliphezulu xa kukho ukhuphiswano oluphantsi lwemveliso okanye unikezelo lwenkonzo yakho. Oko kukuthi, imveliso okanye inkonzo yakho kufuneka ibe yodwa kwaye ingaqhelekanga kwi-niche yayo, zombini kwiimpawu zayo zomzimba kunye namaxabiso kunye nokhetho lokuhlawula. Ukhuphiswano oluphantsi kufuneka kwakhona luqinisekiswe ngokwenani leendawo zohlobo olufanayo, olunokwenzeka ngokuchanekileyo ngokukhuthazwa kwe-SEO yamaphepha okuhlalisa. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ukuqwalasela oku ngasentla, siyaqaphela ukuba nayiphi na iphulo lokukhangisa lifuna utyalo-mali oluthile lwezemali, ngoko kuya kufuneka uchithe imali encinci ekuthengiseni isihlwele, ukuthengiswa kwetrafikhi, i-SMM enhle, eya kufakwa kwixabiso le-SEO yokukhushulwa kwephepha. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngenxa yoko, yonke isethi yemisebenzi edwelisiweyo iya kukuvumela ukuba utsale iziteshi ezongezelelweyo zetrafikhi yasimahla, leyo, eneneni, yinto ekufuneka yenziwe yi-SEO yamaphepha okuhla. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Iphepha lokufika le-SEO lokunyusa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Oku kungenxa yokuziphatha kwenani elibalulekileyo labasebenzisi be-Intanethi abathi ngabom bangazihoyi iibhena zentengiso kunye nokukhangela iintengiso. Abantu abanjalo bagxile kakhulu kwiinkcukacha zeziphumo zokukhangela, ngoko ke ukuthatha le nto ye-SEO kwi-akhawunti, ukukhuthazwa kwekhasi lokufika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ibonisa iziphumo ezilungileyo.

Ngexesha lokukhuthazwa kwe-SEO kwamaphepha okufika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyimfuneko ukuba kuthathelwe ingqalelo ukuba inani elincinci lokubhaliweyo kwindawo yephepha elinye linciphisa ukunyuswa kwalo kwiisemantics ezibanzi. Isiseko sayo kufuneka sibe yimibuzo ephakathi kunye nephantsi, kwaye ingundoqo yephepha eliqhelekileyo lokufika akufanele lidlule imibuzo engama-30-40. Iisayithi zephepha elinye azifane zitsale i-traffic engaqhelekanga, ngoko ke kufuneka zizaliswe ngononophelo ngumkhupheli we-SEO onamava ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Onke amagama kunye namabinzana enzelwe ukuqhelanisa umthengi ngemveliso kunye neempawu zayo kangangoko kunokwenzeka, ukumqinisekisa ukuba imveliso yakho iya kukwanelisa ulindelo lomsebenzisi. Inyaniso ephawulwe ngasentla ibonisa ukuba indima ephambili ekunyusweni kwe-SEO liphepha lokufika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kufuneka idlale isinikezelo esiqulunqwe ngokufanelekileyo kwaye ingene kwiWebhusayithi enephepha elinye, ekufuneka icace, ibemfutshane kwaye ingaxinzelelwanga ziinkcazo ezahlukeneyo kunye namagama athile. Xa uqulunqa unikezelo lweWebhusayithi yephepha elinye, kufuneka ukhumbule ukuba i-header ye-H1 kunye nokungeniswa kwesicelo esiphambili ibekwe phantsi kwesipho. Zonke iinkokheli ze-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy yazi ukuba olu hlobo lweheader lunokusetyenziswa kube kanye kuphela. Nangona kunjalo, iingcali ezivela kwizitudiyo zokunyusa ze-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy sebenzisa obu buchwephesha bulandelayo: balahlekisa iirobhothi zokukhangela ngokwenza kuzo inkohliso yesayithi enamaphepha amaninzi elinye. Oku kwenziwa kwiphepha lokufika lokukhuthaza i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy elula ngokwaneleyo. Okubhaliweyo kwiphepha lahlulwe ngokweebhloko, eziphawulwe ngeethegi. Ngenxa yoko, abakhasa emva kokwenza okufanayo kwe-SEO yokuthengisa kwi-Intanethi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy xa uskena iibhloko ezinjalo, ziyakubonwa njengamacandelo azimeleyo, aya kuvumela ibhloko nganye ukuba ibe nesihloko sayo se-H1.

Kwakhona ngexesha le-SEO yokukhuthazwa kwephepha lokufika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyimfuneko ukukhumbula ukuba amaphepha ephepha elinye akufuneki agcwaliswe ngesicatshulwa esinemizobo; ixabiso elinikezelwayo lemveliso okanye inkonzo kwisiza kufuneka lime, licace, kwaye lithe ngqo. Ixabiso ngokwalo, njengento ebalulekileyo yokulinganisa ngokwe-SEO yephepha lokufika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kufuneka ibhalwe kwikhowudi ye-html kwaye ifikeleleke kwi-scanning. Esi sakhiwo sithathelwe ingqalelo zizo zonke iinjini zokukhangela. Inketho yokukhuphela kufuneka isetyenziswe kwimibhalo kumaqhosha okuguqula kunye neefom, ezifana "nokuthenga", "i-oda", "i-checkout" njalo njalo.

Xa i-SEO ikhuthaza iphepha lokufika ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kuyimfuneko ukuqwalasela i-psychology yomntu oqhelekileyo, okanye kule meko, umsebenzisi oye watyelela indawo ukuze ahlolisise imveliso okanye ayithenge. Iimpawu ezinjalo ziquka ixesha elichithwe ngumsebenzisi oqhelekileyo kwisayithi, ngokuqhelekileyo malunga nomzuzu, kunye nenani lokungaphumeleli. Ngokwamaxabiso afanelekileyo, isalathisi sokugqibela emva kokunyuswa kwe-SEO ukuya kwi-10 ephezulu ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy akufunekanga ibe ngaphezu kwe-10 ekhulwini. Ukuba le migaqo ayihlangabezwanga, ngoko kuyafaneleka uku-odola ukulungiswa kwe-SEO kunye nokukhuthazwa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kubandakanywa ezi zenzo zilandelayo: yongeza ukusebenzisana, beka i-calculator yeendleko kwiWebhusayithi yekhasi elilodwa, udibanise umcebisi we-intanethi. Ukunyuswa kwe-SEO ye-Turnkey ayifakiwe kwixabiso ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iya kubandakanya uhlalutyo olupheleleyo lwesixokelelwano sokuziphatha komsebenzisi kwindawo nganye yephepha elinye. Oku kwenziwa kusetyenziswa umbukeli weWebhu kunye neemephu zobushushu. Ukushwankathela konke oku ngasentla, kunokuqatshelwa ukuba iphepha lokufika le-SEO lokunyusa ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy unelungelo lokubakho, nangona iingcali ezininzi ze-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy bacinga ukuba oku akunjalo. Kufuneka nje ulandele inani leengcebiso kwaye uthathele ingqalelo izicelo zangoku kunye neemfuno zabantu abatyelela iisayithi zale fomati

Kule mihla, wonke umnini weWebhusayithi uyaqonda ukuba ukuze isixhobo sisebenze ngokufanelekileyo, udinga ukunyuswa kweWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kwangelo xesha, akukho mntu ufuna ukuhlawula ngaphezulu, ke ayinguye wonke umntu okhetha ngokukhawuleza ukunyuswa kweWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Okokuqala, kufuneka uziqhelanise namaxabiso okunyusa iWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Enyanisweni, kukho izinto ezininzi ezichaphazela ukusekwa kwexabiso le-SEO optimization ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Okokuqala, emva kokuthatha isigqibo sokukhuthaza indawo usebenzisa i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufuneka kukhunjulwe ukuba esi ayisosiganeko sexesha elinye. Kwiimeko ezininzi, awukwazi ukuzikhawulela kwixabiso le-SEO Website promotion ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ngamanye amaxesha inkxaso ye-SEO eyongezelelweyo iyafuneka ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Yingakho kucetyiswa ukuba ufumane ngokukhawuleza ixabiso le-SEO Website promotion ngonyaka ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kwaye uyithelekise kunye nokuba zingakanani iindleko zokunyusa i-SEO ngenyanga ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngexesha elifanayo, amaxabiso okukhuthazwa kwe-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuxhomekeke kummandla othile. Ngokomzekelo, landela i-SEO ye-injini yokukhangela ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Akuyi kuba nexabiso eliphantsi, kuba kukho ukhuphiswano olukhulu apha, olungenakuthethwa malunga nemimandla. Kwakhona impendulo kumbuzo wokuba zingakanani iindleko zokunyusa iWebhusayithi ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuxhomekeke kwisihloko somxholo. Okokuqala, yonke into imalunga nokhuphiswano olufanayo, kwaye okwesibini, kwanengcali ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy ngaphambi kokuseta ukunyuswa kwe-SEO ukusuka ekuqaleni ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kubalulekile ukuqonda iinkcukacha zenkampani yomthengi. Into elandelayo ephembelela ukusekwa kweendleko zeenkonzo zokuphucula i-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , ngumthamo opheleleyo womxholo kunye neqondo lokufumaneka kwesiseko sobugcisa bokukhuthazwa kwe-SEO yeWebhusayithi yenkampani ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Ngokubanzi, yenza ukukhuthazwa kwe-SEO kwi-Intanethi ngamaxabiso aphantsi ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy kuyenzeka ukuba usebenzisa izixhobo zasimahla ezikhoyo kuthungelwano lwehlabathi. Zenzelwe zombini i-SEO ye-intanethi yangaphambili ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy uhlalutyo, kunye nokukhuthazwa kweWebhusayithi ngokwayo kwiingcali ze-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Kwaye ngokwendalo impendulo yombuzo: ingakanani i-SEO optimization cost? ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy iya kuxhomekeka ekubeni ngubani oya kuyenza, nokuba unxibelelana ne-arhente yokunyusa ye-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy okanye uthathe isigqibo sokwenza unyuso lweWebhusayithi ye-SEO yikontraka yabucala ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Iinkonzo ezizimeleyo zokukhuthaza i-SEO rhoqo ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Zixabiso eliphantsi, kodwa azinaziqinisekiso. Ngamanye amaxesha ingcali ye-SEO efanayo isebenza kude ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy , kwaye isivumelwano kunye naye siqukunjelwa kuphela ngamagama, ukuze ungazithengisi ngokufutshane kwaye ungaqhubeki kwi-SEO optimizer engenamava. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Kufanelekile ukufunda uphononongo olunikezelwe kwiWebhusayithi yeengcali ze-SEO ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy . Okona kubhetele, sebenzisa iingcebiso zabo ubaziyo ngokobuqu. Ukuba ufuna ukwenza inzuzo ye-SEO yokukhuthaza kunye nokuphucula ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy Ukuba kukho inani elikhulu lomsebenzi, ukwenzela ukuba umxholo uzise inzuzo enkulu, ngoko kungcono ukuqhagamshelana nenkampani ebandakanyekayo ekukhuthazeni i-SEO kunye neWebhusayithi esemthethweni. ii-arhente zokuhamba kunye nenkxaso epheleleyo ye-brand eyomeleleyo kwaye eyaziwayo kuAberthamy